Pitch campaigns are magical. They are expected to be strategically aligned in sync with the brand vision. They are said to be exercise in cautious passion and deep rooted consumer understanding – derived out of some hastily put-together Group discussion and Dipsticks. Unfortunately lot of EGO and DESTINEY rides these campaigns. Shortage of time between… Read More »
WHAT’s THE PROBLEM ‘KEEPING AGENCY BUSY’ is one of the cardinal principle that the marketing managers operate with- or to sound politically correct USED TO . And in process if you could really do some ego boosting it takes the art to another level. There are many ways it can be achieved- Iterations- insights- dipstick… Read More »
This happened somewhere in early 1991-92. At that time the Mobile and Pagers were yet to be launched and I remember it was still the age of Fax and PC was replacing Electronic typewriters. Like every other agency, at HTA ( Now called JWT) financials were always under scrutiny. Still, the era of 15% commission… Read More »
Advertising as a career has various instances where on the spot humour is generated in all its seriousness. Some of it is evident at a later date and time. Remember the aftertaste is at times far better. So I have decided to collate these anecdotes and compile them. I welcome you all to share such… Read More »
