HAPPY DIWALI. Festival time is advertising time. There are many region-specific windows of festivities like Bihu, Onam, Durga Puja, Holi, Makar Sankranti, and Kojagiri etc. Alternatively, the same festival celebrated under different regional IPR across regions. However, nothing beats Diwali as the festival of advertising nationally. Brands know festivals are the time to indulge and… Read More »
When your country is not playing the World Cup this summer. There is only one thing you can do. Adopt a country that is. I remember 1985 world cup. At the institute, there was two type of people. One watching the World cup in the night on hired television sets and coming to classes with… Read More »
I will not be unreasonable to a ‘Golmaal Again’ that is honest in its advertising. ‘No Logic Only Magic’. Just like a Govinda movies, when you decide to watch a Rohit Shetty film titled ‘Goalmaal Again’, you know what to expect. Rohit does not leave anything to chance. At the very start in the title… Read More »
Getting back to an ‘ex’ is never an easy task. To expect the romance to flame up or to start from where one left is over expecting the welcome. It is a lot more complicated that when a person decides to join back his ex-organisation. The homecoming, boomerang employee is not a new phenomenon in… Read More »
Rajesh sits in the corridor outside the boardroom, still unsure why he’s being branded a sexual predator and an exploiter of women. Why was his behaviour and past being probed? He has always been warm-hearted, easy-going. Nothing has changed and yet everything in his life could fall apart. It seems that the new junior in… Read More »
This is to clarify and protect myself from possible misunderstanding arising from this piece. I firmly positively support Women Empowerment. Changes in rules, laws and environment bring in responsibility of not misusing them. Some do misuse and spoil the situation. I also believe; life started as equality between the two gender. Few things led to… Read More »
We have many war movies, but this is the first Indian UNDERWATER war movie. It is the story of Indian Submarine S21 on a classified mission intercepting the Pakistan Submarine Ghazi, in the bay of Bengal. It then metamorphoses into a strategic survival story loaded with patriotism. The whole team of GHAZI ATTACK must be… Read More »
One waits for the next Vishal Bhardwaj film with bated breaths. He has enthralled us with Omkara, Maqbool, Haider, Saat Khoon Maaf’ and even shown us a different world with Matru Ki Bijli Ka Mandola. You normally do not get it completely wrong with a film by Vishal. However, Law of averages must catch up some… Read More »
I have been fortunate to be associated with AEA – Aid Et Action. I am Director on India Board of this Geneva Based international NGO. It’s Indian Headquarter is at Chennai. The South-Asia region is headed by Ravi Pratap Singh, highly diligent worker and task master. AEA works for ‘Bringing Change Through Education’. They work… Read More »
Yesterday, actress-turned politician, six times Chief Minister of Tamil Nadu, the leader of masses and a national leader of stature J Jayalalithaa was laid to rest draped in her favourite green saree. An epic era came to an end. The uncertainties continue, even though her close associate, tea-vendor turned politician OP Panneerselvam took over as… Read More »
