Wagh Bakri a bit Lukewarm The latest Wagh BakriDVC by Scarecrow M&CSaatchi takes the theme ‘Rishton Ki Garmahat’ to next level with ‘Rishton Ka HI FEVER’. It introduces a granny who uses Tea to settle an argument. She makes a point. Is The Insight Laboured To Justify Brand Continuity? The insight has been simplified to… Read More »
Life is crazy, demanding world of MAdTech professional; Media/marketing, Advertising, and technology. In addition to the pressure and demands of the organisation, there are many that are self-created. There are so many equations and variables to be balanced in an otherwise unpredictable environment. We live in a sea of uncertainties. There is with no assurance… Read More »
Your mental and emotional state is in your business. So is Happiness. Blaming the circumstances and other characters in the episode of your life, you only gain temporary relief in escapism. To be happy, you need to commit self to keep yourself happy. It is not to deny the impression and impact various materialistic outcomes,… Read More »
The Reunion- that happened Last year around the same time, the peace at Mist View Bungalows, a 4-BHK property in Lonavala is broken by a team of five fifty-plus males. They were coming together after few decades/ This was the reunion of one of the class Xth board from the early eighties of Kendriya Vidyalaya… Read More »
OLIVE CROWN AWARD – a nice experience. The 8th edition of OLIVE CROWN AWARDS held at Astor Ballroom, St. Regis, Mumbai on 6th March 208, were one of the most well-organised event industry events I have attended in recent past. Olive Crown Awards has a well-crafted soul and purpose. It is India’s first ever award… Read More »
IDEO is a respected design & innovation firm. Tom Kelly, the author of The Art of Innovation, is a partner at IDEO. In the book’ The Art of Innovation’, he takes you on a roller coaster ride of innovative thinking and experimentation. He shares the strategies and the recipe for successful innovation. “Out there in… Read More »
‘A Century is not Enough – is not my autobiography’ says Sourav Ganguly, the former Indian Cricket captain. Once, you read the book; you know Dada is holding back a lot of punches. The fans will have to wait. “It is your inner voice that has to eventually prompt you to set the desperation aside… Read More »
What have you earned in life? I start with the most obvious question we have been asked. It has always led to comparisons. In the end, we have looked down a few, and at times been jealous of other’s success. We have never missed the contextual financial comparison. I submit we are mostly using inherently… Read More »
‘My Gita’ by Devdutt Pattanaik does not demystify GITA for a common person. It places his interpretation and understanding of multilayered discourse by Lord Krisha. It has taken me a long time to complete it. It is a tough book to follow, and you have to go slow digesting every framework presented in it, thus… Read More »
How Pepsi and Coke celebrate Diversity or collectivism This Superbowl, the two cola giants; Pepsi’s Generation and Coke’s diversity communication remained tethered to their DNA and polarised interpretation of audience. “When all’s said and done, all roads lead to the same end. So it’s not so much which road you take, as to how you… Read More »
