Why does the Diwali card game survive despite uncertain wins and inevitable losses? Discover what Teen Patti and Flash teach marketers about rituals, customer engagement, relationships, retention and building lasting brand loyalty.
The creative output is not merely a function of hiring the best talent. There are a lot many factors working to produce good work. Ultimately the client gets the creative they deserve.
What is true for personal life is true for professional life too. Relationships take time to build. Same is true of Client-agency relationship. They need an investment of time, efforts and a lot of trust and faith. Moreover, yet, in many relationships, there comes a stage when breaking it is more productive than continuing with… Read More: Terminating client-agency relationship professionally. »
Life has always been demanding. The demands increase with time. You have been misguided if you believe that finally there will be a day when you will have more time at hand. It is tough to find a balance, and it is very easy to let life get out of control. Chaos, anxiety, stress are… Read More: Be selfish- put yourself before everything else »
Tweet Follow @S_kotnala Last Thursday as I was driving down the Delhi-Gurgaon-Jaipur Highway I could see Kawarias (carrying the pious water from Ganges) walking back from Haridwar. On an average every one of them walks 300-odd km. But they have a promise to keep. A promise they made to their deity. On Saturday, I saw… Read More: Of Kawaria’s and Why Brand Nirvana evades you? »
