The ASCI code for ‘Celebrity in Advertising’ is something I fail to understand. As per national tradition, certain highly influential people, business leaders, religious leaders, politicians, government functionaries, Bureaucrats and people like doctors, authors, activists and educationists have been treated with kid gloves. To me, any such guideline must cut across all segments and not… Read More »
Take a piece of paper and keep your pen ready. When I ask you, just go ahead with the first few thoughts that hit you. Do not think, compare and evaluate. The sheet of paper is your confidential note. No one is going to read it, unless you share. So, it is possible for you… Read More »
Yesterday, actress-turned politician, six times Chief Minister of Tamil Nadu, the leader of masses and a national leader of stature J Jayalalithaa was laid to rest draped in her favourite green saree. An epic era came to an end. The uncertainties continue, even though her close associate, tea-vendor turned politician OP Panneerselvam took over as… Read More »
None of us have a professional or personal life where everything is fine. Perfection is anyway a work-in-progress, so is satisfaction and happiness. It is said, ‘Everything can be taken from a man but the last of human freedoms – the ability to choose one’s attitude in a given set of circumstances, to choose one’s… Read More »
I always hated the News-hour with Arnab Goswami on Times Now. And as I look back, maybe I hated this person called AG routinely playing right. Doing what many of us would have wanted to be doing but are too afraid to do. As I write this article with today’s debate in the background, I… Read More »
By Sumit Roy, Founder Director, Univbrands. www.univbrands.com I learnt to proofread the hard way. In the late ’70s I once released an ad that had a single proof reading mistake. When Suresh Mullick read the ad in the newspaper, the next morning, and drew the error to my attention, I was shamefaced. I apologised profusely.… Read More »
Every action of yours, voluntary or involuntary, conscious or unconscious is being absorbed by your surrounding ecosystem. Each element in the ecosystem is distorting, deleting and generalising to make the impressions acceptable to their belief system and experience. ‘BRAND-i’, is the real net residual impression or perception of you the other person carries in mind.… Read More »
It is beyond my comprehension, why most of the influential well-known people keep books caged in the fancy book rack’s along the wall of their reading room. The literary over the tortured ego wall proudly display’s the collection. The books sourced, owned and hopefully read by them. The books act like trophies, and they pose… Read More »
Let me take you back to the night of December 31, 2015 and January 1, 2016. You are most likely with friends enjoying the moment. You have plans and determination in your eyes. There are resolutions you have so cleverly crafted to leave no escape route open. You are after all a highly determined person.… Read More »
Earlier, one used to join and retire from a similar job or field. With the changing technology and dynamic shifts consumer needs, reflected in tectonic shifts in services, products and their approach to market, the life of expertise and the tenor at a job is decreasing exponentially. The current generation has never been ready for… Read More »
