When agencies are willing to make free unprotected pitches in anticipation of future assignments- should you be surprised with inspired idea shopping and plagiarism.
Anxiety loaded people end up having Vivid dreams, as their unconscious mind try bridging the gap. These dreams can be vivid in their imagery and memory
Brand Purpose is the new advertising mantra in this generation. However, brand have been more opportunistic than true to the purpose. Gillette No Different
The creative output is not merely a function of hiring the best talent. There are a lot many factors working to produce good work. Ultimately the client gets the creative they deserve.
Life remains the same- you are challenged with situations- you find the best possible solution within the constrained resources. You have done that before and you will continue to do it for ever
Brands are expected to ride the Health, hygiene and Immunity wave in the new world of precaution Some Brands will really help boost immunity, the others taking advantage of the situation.
The 22- day Lockdown has started. WFH (working from home) does not have the same adventure and fun. New anxieties are building up. Here is how to leverage lockdown and work on your Brand-i. Time to recharge- follow these simple tips to keep productivity up and relax.