I liked Chandramouli Venkatesan’s first book ‘CATALYST’. The blurb of his next book ‘Get better at getting better’ interested me. It suggested -up suggested some similarity in thinking, I picked the second book. Getting better is evolutionary thought and the route to survival from Darwinian time. Chandramouli Venkatesan, in his book ‘GET BETTER AT GETTING… Read More »
The advertising club completed the trilogy of Media, Creative and Digital review by introducing ‘D-Code’ in 2018. ‘D-CODE’ has a definitive promise. Industry experts expected to focus and share “One Best Work of Theirs”, the genesis, strategic intent, logic, and the result of the successful digital intervention. Share ‘3 Tips On How To Break The… Read More »
In 2018, VistaPrint released the TVC ‘Professional’. It uses a very myopic definition and understanding of the term Professional. Tailoring is a profession, and many tailors are professional. In the PrintVista TVC, the young tailor is rejected by his potential future Father-in-law. The father of the would-be-bride wants his daughter to marry a professional. It… Read More »
Whose Line Is It? “No Alternative. No Problem”. I love it. It is one thing I learnt at IIM Ahmedabad. I regularly use it in my workshops. When you have no alternatives to choose from, there is no problem. A problem has to do with alternative solutions. Just like a lock must have a key;… Read More »
The Go-Giver’ is the story of an ambitious young man named Joe. It seems that the more he runs after success; the more difficult it becomes to achieve his goals. Then he seeks advice from the highly successful leader Pindar, who shares his secret, the FIVE LAWS OF SUCCESS. Pindar has just one condition that… Read More »
I always knew that ‘The Internet Is NOT the Answer’. It is a milestone in the chaotic river of evolution. Life and future will find its own way to correct the follies of technological advancement and misuse. No there is nothing to worry about. Andrew Keen as an author of ‘The Internet Is NOT The… Read More »
‘Green Brand Building’ is a thought in the inception stage. It is inspired by ‘My Green School’ an idea supporting education for ‘Gross National Happiness’ (GNH). It is an initiative by Thakur S Powdyel, former Education Minister of Bhutan. Bhutan believes in GNH as a measurement of Growth and prosperity. It believes- ‘The ultimate desire… Read More »
big question that STATE ELECTIONS THROW A TWIST IN THE TAIL. The results of the five state elections are out. Many are surprised and many are iterating, they have predicted this resurgence of Congress. Meanwhile, the big question is; has the aura of Narendra Modi’s Brand-I taken a beating. It is a subject of debate… Read More »
It took me time to pick ‘Catalyst: The Ultimate Strategies on How To Win At Work And In Life’ by Chandramouli Venkatesan. Reading it, I realised, I cover a lot of it in two of my workshops ‘Brand-I’ and ‘Re-Discover Yourself’, but from a different perspective. On the other side, I have that sinking feeling… Read More »
It is such a simple thought that it is too complicated to understand. Life is never about the past. ReDisocver means it was there and you just have to find it again. And once you do that, writing the new chapters in life to define your story becomes so much easy. It is about dreams… Read More »
