Category Archives: LESSONS IN MANAGEMENT

Dhoni Brand-I is intact, but for how long.

So, BCCI dropped former Indian skipper M S Dhoni from the list of centrally contracted players. It was coming he has not been in the national team for some time since July 9 2019, when he played the World Cup semi-final. That is long enough a gap. Surprisingly, when so many questions are being raised,… Read More »

Small Business Needs Data, not Big Data!

‘Big Data’ and ‘Data Analytics’ is everywhere. It is the current buzzword, just like Machine Learning, Artificial Intelligence and BlockChain. It seems unless you are not working with Big Data, you are not in business. However, not every organisation has the capability, resources or a mindset to walk the Big Data and Data Analytics road.… Read More »

Flipkart Vs Amazon, THE BIG INDIAN SALE FIGHT.

Most likely in the next few days, you will buy some item on the ‘AMAZON GREAT INDIAN FESTIVAL SALE’ or the ‘FLIPKART BILLION DAYS SALE’. One of them at the end of will claim some astronomical figure of realised sales. AMAZON and FLIPKART, through years, have successfully redefined the expectations from e-commerce platforms and the… Read More »

Get Better At Getting better. Book Review.

I liked Chandramouli Venkatesan’s first book ‘CATALYST’.  The blurb of his next book ‘Get better at getting better’  interested me. It suggested -up suggested some similarity in thinking, I picked the second book. Getting better is evolutionary thought and the route to survival from Darwinian time. Chandramouli Venkatesan, in his book ‘GET BETTER AT GETTING… Read More »

D-Code 2019. Decoding the Digital code.

The advertising club completed the trilogy of Media, Creative and Digital review by introducing ‘D-Code’ in 2018. ‘D-CODE’ has a definitive promise. Industry experts expected to focus and share “One Best Work of Theirs”, the genesis, strategic intent, logic, and the result of the successful digital intervention. Share ‘3 Tips On How To Break The… Read More »

EASY WAY TO TURN PROFESSIONAL: VISTAPRINT

In 2018, VistaPrint released the TVC ‘Professional’. It uses a very myopic definition and understanding of the term Professional. Tailoring is a profession, and many tailors are professional. In the PrintVista TVC, the young tailor is rejected by his potential future Father-in-law. The father of the would-be-bride wants his daughter to marry a professional. It… Read More »

The Myth of No Alternative, No Problem & Prof Mote.

Whose Line Is It? “No Alternative. No Problem”. I love it. It is one thing I learnt at IIM Ahmedabad. I regularly use it in my workshops. When you have no alternatives to choose from, there is no problem. A problem has to do with alternative solutions. Just like a lock must have a key;… Read More »

‘The Internet is NOT the Answer’, Andrew keen. Book Review.

I always knew that ‘The Internet Is NOT the Answer’. It is a milestone in the chaotic river of evolution. Life and future will find its own way to correct the follies of technological advancement and misuse. No there is nothing to worry about. Andrew Keen as an author of ‘The Internet Is NOT The… Read More »