The 22- day Lockdown has started. WFH (working from home) does not have the same adventure and fun. New anxieties are building up. Here is how to leverage lockdown and work on your Brand-i. Time to recharge- follow these simple tips to keep productivity up and relax.
Democrazy is a Democracy with religion-centricity. Whatever said and done. It is our country. New wounds have been created that will take time to heal if we ever can recover. We, yet again found new means and tool to trace another line of no-control. The reasons could be different.We could keep shifting the blame.We all… Read More »
So, BCCI dropped former Indian skipper M S Dhoni from the list of centrally contracted players. It was coming he has not been in the national team for some time since July 9 2019, when he played the World Cup semi-final. That is long enough a gap. Surprisingly, when so many questions are being raised,… Read More »
‘Big Data’ and ‘Data Analytics’ is everywhere. It is the current buzzword, just like Machine Learning, Artificial Intelligence and BlockChain. It seems unless you are not working with Big Data, you are not in business. However, not every organisation has the capability, resources or a mindset to walk the Big Data and Data Analytics road.… Read More »
Most likely in the next few days, you will buy some item on the ‘AMAZON GREAT INDIAN FESTIVAL SALE’ or the ‘FLIPKART BILLION DAYS SALE’. One of them at the end of will claim some astronomical figure of realised sales. AMAZON and FLIPKART, through years, have successfully redefined the expectations from e-commerce platforms and the… Read More »
It is the festival and marriage season. And gold is crossing all known limits. It’s also Tanishq time. It is natural for the middle-income household to be doubting purity and buyback values of their gold that they are buying, exchanging, repairing or melting. Karat meters are working overtime across more than 280 Tanishq showroom across… Read More »
I liked Chandramouli Venkatesan’s first book ‘CATALYST’. The blurb of his next book ‘Get better at getting better’ interested me. It suggested -up suggested some similarity in thinking, I picked the second book. Getting better is evolutionary thought and the route to survival from Darwinian time. Chandramouli Venkatesan, in his book ‘GET BETTER AT GETTING… Read More »
The advertising club completed the trilogy of Media, Creative and Digital review by introducing ‘D-Code’ in 2018. ‘D-CODE’ has a definitive promise. Industry experts expected to focus and share “One Best Work of Theirs”, the genesis, strategic intent, logic, and the result of the successful digital intervention. Share ‘3 Tips On How To Break The… Read More »
In 2018, VistaPrint released the TVC ‘Professional’. It uses a very myopic definition and understanding of the term Professional. Tailoring is a profession, and many tailors are professional. In the PrintVista TVC, the young tailor is rejected by his potential future Father-in-law. The father of the would-be-bride wants his daughter to marry a professional. It… Read More »
Whose Line Is It? “No Alternative. No Problem”. I love it. It is one thing I learnt at IIM Ahmedabad. I regularly use it in my workshops. When you have no alternatives to choose from, there is no problem. A problem has to do with alternative solutions. Just like a lock must have a key;… Read More »
