On the 72nd Independence Day, I am sharing a review of ‘SPONGE: Leadership Lessons I Learnt From My Clients’ by Ambi Parameswaran. I was thinking, how different the country could be if all of us behaved like the sponge. If like Ambi, we too could reflect on our mistakes and learn through our experiences. Maybe… Read More »
The Advertising Club calendar added D-Code, the digital review to its two existing properties Media Review and Creative Review in its annual schedule of events. It may be a late addition. However, the new format Ad Club adapted for D-Code was worth the wait. WE ARE GETTING THERE In the last two years, one must… Read More »
I remember the moment on Guru Purnima. It was late at night. I was returning from the IAA Leadership Awards. I had just popped in another chewing gum when I opened the winner envelope I have been holding tight. The 23rd winner. At IAA Leadership Awards last Friday, fourteen leaders were identified across categories and… Read More »
Hyundai, celebration, When you just see a story unfolding before you. Thank you, Whatsapp. Otherwise, I would have missed seeing this beautiful, touching advertisement from Hyundai 20 year celebration in India. It ’s served on WhatsApp with a cleverly planted introduction that remained unchanged by the lazy forwarders. ‘Almost every advertisement depends upon half-nude females… Read More »
MALISHKA Mumbai Khadyaat, the cry-anthem of Aamchi Mumbai. It is no surprise that Malishka has done it again for Aamchi Mumbai Last time she did the song ‘Mumbai Tula BMC War Bharosa Nahi ka’ (Don’t you believe in BMC). We appreciated her song more than the efforts. This time she has done a song on… Read More »
Celebrate Imperfection. Don’t rush after the illusion called PERFECTION. Better celebrate imperfection in life. It is not a new thought. Many great thinkers, gurus and leaders have articulated it. We humans express a spectrum of endless emotions, experiences and expectations. We also evaluate them against individual parameters that keep getting redefined. We exist because imperfection exists.… Read More »
Wagh Bakri a bit Lukewarm The latest Wagh BakriDVC by Scarecrow M&CSaatchi takes the theme ‘Rishton Ki Garmahat’ to next level with ‘Rishton Ka HI FEVER’. It introduces a granny who uses Tea to settle an argument. She makes a point. Is The Insight Laboured To Justify Brand Continuity? The insight has been simplified to… Read More »
The 2018 Cannes Advertising festival, reporting a lesser number of entries and higher networking attendance is over. The powerful statements made by the speakers and the knowledge shared over drinks is slowly starting losing its impact. The social media post of short-term legal immigrants to Nice are becoming sporadic and slowly getting buried in the digital history.… Read More »
THE CONSUMER SEEINGS THINGS DIFFERENTLY. My UBER driver has just cancelled the short booking. It is not the first or the last time. Last week the Uber driver at the last minute decided he was not interested in a ride to the international airport. I cribbed, I talked to the bot. I sent emails. All… Read More »
