Can IPL follow SUPERBOWL? The kind of frenzy Super Bowl generates on social media on Indian timelines, it will be safe to presume that it is one of the most followed sporting events within the advertising-marketing fraternity in India. Everyone seems to experience, read and comment on the TVCs that the brands especially preview at the… Read More »
Wanting to live a Stress-Free Life. Life in Media, Advertising, Marketing, and Technology has always been stressful. In fact, stress is an integral part of it. Here are some hard truths to help you out from chakravyu of professional stress. You may agree, disagree, debate or discard them at your risk. However, some of you will… Read More »
It is a question of time before collective thinking helps Artificial Intelligence to spiral into true Alternate Intelligence. Uncontrolled it may give rise to new age Bhasmasura. Google, Facebook and other rich big data platform monitoring your digital impression are becoming too powerful. They know you and can predict your behaviour a lot better than… Read More »
It has always been hard to defend my fierce loyalty to the reality show; ‘BiggBoss’; on Colors TV one of the biggest reality shows on Indian television. Season 11 made it tougher. I visit the sets every year and like many others, I am sure to tune into ColorsTV on 14th January 2014 night to… Read More »
If one starts framing the digital faultlines of fake news and offensive content, one sees the impossibility of the task. And here I am not referring to the Dark Net. Nevertheless, a solution must exist. Human memory is short, and the default reaction is to forget and forgive. However, the marketing memory is based on ‘Law… Read More »
It is not a pre-sell for ADFEST Pattaya, an advertising festival attended by 1200 plus delegates from more than 50 cities. It is not even a recommendation. It is a definitive suggestion worth considering. ADFEST PATTAYA claims to be the longest running ad-show in Asia-pacific & middle east. It is the first show to be… Read More »
The government has done it again. Banned television channels from airing condom advertisement between 6am (Prayer Time) to 10pm (lights switch off time). The channels have been asked to strictly adhere to the provisions contained in the Cable Television Networks Rules, 1994. They have bulldozed into the decency of your mostly private life curtailing possible… Read More »
Dear Zomato, I have been wondering what made you do the MC. BC. hoarding. It is now a public property. So, it is okay to believe that the agency/ individual presented many options, and you picked up this one along with the rest of equally good creative in Red & White to go. It was… Read More »
I am not sure, if anyone else has ever used the term Amul-ed as Atul Kasbekar did in his lovely tweet of success. Even Big B has commented earlier that ‘My films on Amul Hoarding mean public endorsement’ but the word Amul-ed was not coined then. It’s the power of concept that leads to treating of… Read More »
No, I have not seen Ravi Jadhav’s Marathi movie ‘Nude’. However, that does not stop me from questioning the I&B Ministry’s decision to remove it from the list of films to be screened at the 48th International film festival (IFFI). That a new kind of censor after the jury constituted for the purpose has selected… Read More »
