When the digital wave started, it created a luxury of time for audio-visual brand expressions. In the 6-minute digital film format, the creative teams and brand custodians were no longer constrained by the 30 – 45 second capping. A result of high cost of advertising exposure on television. It gave birth to short digital films,… Read More »
The Harvey Weinstein episode forced many people to re-examine sexual harassment at workspace. Many women shared their experiences with hashtag #MeToo. It was apparent that silence and escapism have fuelled the behaviour. There is no surprise at the spectrum, depth and width of this malice that seems to engulf every profession. The inappropriate behaviour finds… Read More »
The digital industry ad sales is under tremendous focus and pressure. Fake clicks and counts are dominating with fake ads. It is too little too late. The advertiser and audience experience has worsened over time. The consumer is frustrated with the digital invasive advertising and has no where to complain. Hence, it is no surprise… Read More »
I’m never going to be good enough, so I’ll just have to grab happiness where I get the chance. ( From the book) It was late at night on September 19, 2017, at some 30,000 feet in Indigo 6E 404, flight from Nagpur to Mumbai when I finished reading the book ‘Happiness is a State of… Read More »
What could be the reason for me to ask for solidarity in advertising? I am a happy-go-lucky person. Very few things bother me. Mine is a life of peaceful co-existence within the highly competitive and inconsistent advertising –media-marketing industry. Nothing is permanent here. The brotherly love exhibited over drinks does not even last the hangover.… Read More »
On 30th September 2017, while people were busy celebrating Dussehra, I was watching Salman Khan at the ‘BIGGBOSS-11’- set at Lonavala sending 18 contestants to BiggBoss House, where everyone of them will try to be the last one to leave. Today, it is two days old. There is no point hiding my addiction and love… Read More »
I am not sure where this piece is going. It has unstated directions. It is in a flux, waiting for thought traffic to settle in my mind. No, I am not going to take the blame any more. We are a country of major differences, minor alignments, dramatic impressions and uncontrolled trolling and aggression. We… Read More »
Ever wondered, why at the end, there is not much to write about the ideation sessions happening every few days in the corporate environment. Why things don’t seem to move the way you want, even after taking every possible precaution and ensuring the participation of right people and great environment? Is it, the process or… Read More »
Marketers are rushing to court to protect their interest. Somehow, we don’t find that surprising. However, if it continues, government intervention and involvement may end the era of self-regulation. The game was always on. The wait was to see who will blink first. Everyone is taking sides. The arguments are more based on professional expectations… Read More »
Good Interviews are addictive to watch. They have an uncanny ability to capture your attention. More so, when subject, subject matter or the interviewer is of your interest. There have been a few of these in the recent past. They have the power to break or strengthen an existing perception. Many times they force you… Read More »
