‘Honi ko anhooni karde. Unhooni ko honi. Eek Jagah Jab Jamma hai Teeno Old Spice, Wieden aur Kennedy.’ Most of the advertising in India is highly invisible. The stated reasons can be different, but they all point to one single direction; the firm belief in safety and the inability to take a risk. There are… Read More »
SALUTE TO COLLECTIVE STRENGTH I want all to see this brilliant film by Ullash Chopra and team for Ambuja Cement. It is simple and minimalist. It has an apt location, casting, expression, music, build up and culmination with that timely intervention of a cloud. All the elements are brilliantly balanced and exploited for the intended… Read More »
I had my brush with Darknet (or Deepnet) by mistake on clicking some links that sent me on a trail that I quickly terminated. It was enough for me to ask Google Chacha for his advice. I have time and again thought about such a possibility, parallel universe, good vs evil, anti net, mysterious net… Read More »
June 27 1987 is the day advertising started its metamorphosis. Or so people would like you to believe. That day, Martin Sorrell with a confidence that only he understood made the successful hostile takeover of J Water Thompson (JWT). Most likely, he was unsure of the destination or the choices he will have to make… Read More »
Rajesh sits in the corridor outside the boardroom, still unsure why he’s being branded a sexual predator and an exploiter of women. Why was his behaviour and past being probed? He has always been warm-hearted, easy-going. Nothing has changed and yet everything in his life could fall apart. It seems that the new junior in… Read More »
Three decades back, I was a young post graduate from IIMA with stars in my eyes and passion for advertising and communication. I joined an Idea called Mudra. At this time, I have seen many changes. Agencies have re-calibrated their specialisation. New media emerged in the world of rapidly changing technology. New theories were given… Read More »
There are many who hate ‘Whatsapp’ and many who swear by it. For few, it is a cause of anxiety and for some the way out of loneliness. Yes, there is a lot that happens on Whatsapp. And a great deal more can happen over Whatsapp. Every parent of 10th and 12th class students in… Read More »
The seemingly hot looking women could lead to disastrous results. This learning was reinforced last week. I discovered ‘THE MOST DANGEROUS CELEBRITY’ list. Curious, I opened it to be better educated. It is interesting how things get interpreted. McAfee, yeah those computer safety guys officially release ‘ MOST DANEGROUS CELEBRITY LIST’ every year. These are… Read More »
I am not sure. What should be the reaction? Should one be happy, seeing 10-plus pages of more than 12,000 words in repetitive boring style listing details of the upheld complaints, keeping it transparent and open? Should one be sad, that after so many initiative, tie-ups, education, there are repeat offender category, brands and companies… Read More »
GOOD, BAD AND UGLY is contextual and relative terms, they have a lot of subjectivity built in. Here I share some Good, bad and Ugly examples from advertising, communication, marketing and society in near past. THE GOOD The best if in recent times been the interview of Army Chief Bipin Rawat. It is direct from… Read More »
