So, you are happy with your current job. You are doing so well. Everyone praises you. Is that making you complacent? Have you stopped looking at the future?Are you too secure in your current profile? The answers are best known to you. The answers will tell you where you are headed. May be the ‘T-junction’… Read More »
A G Krishnamurthy ( 28th April 1942- 5th February 2016) will be remembered for different reasons. The industry may just note him as the founder chairman of Mudra Communication, taking it to newer heights earlier only associated with MNC and network agencies. Or as a person who has the vision to start MICA. Or even… Read More »
I hope the answer is a resounding ‘Yes’. But hope means nothing. It is the result that counts. The experience of the first two years points in another direction. In 2014, Goafest added ‘Publisher and Broadcaster Abby’. I was one of the many winners in 2014 and part of the jury in 2015. Hence, this stupid-sounding… Read More »
Mumbai is a city battling with the nuisance of many problems and one of them is really the over population of kabootar (dove). There are kabootar khanas (where dove can be fed) and people eager to feed. Everyone is aware of the diseases and allergies caused by kabootars and their droppings, yet the universal symbol… Read More »
I can imagine, the uproar such a campaign would have caused in India. If, that is IF, our Ad Club thought of running such a campaign. I don’t think that will ever happen. We move very small steps. We have taken some positives of pushing for a membership drive with life membership and linking event… Read More »
The theme for ADFEST PATTAYA 2016 to be held 16-20 Feb 2016 is ‘CREATIVE INTELLIGENCE’. Its logo has been designed by Washington DC based award-winning studio Design Army. The new logo shape personifies the human brain, and represents the infrastructure base for our creativity. In illustrated concepts, the logo is surrounded by impossible shapes and… Read More »
April 7 to 9, 2016 will see the 11th edition of Goafest. The event has survived a controversies and absenteeism. The team at the helm must be appreciated for doing such a fabulous job. This year afresh the Goafest team meeting important stakeholders – the advertisers, agencies, journalists and past jury members. That is a… Read More »
The year 2015 in advertising communications has seen some tectonic movements, which was much appreciated as they it resulted in the return of quality after the industry underwent a spell of mediocre campaigns. The above is primarily true about AV (TV or Internet), the forefront of Indian traditional and new media. Print lagged behind with… Read More »
More and more campaigns in coming times are expected to break in the digital media. The relationship between digital and TV may never reach the TV–print equation. We know how TVCs are used as the starting point to create a print ad. I am not sure if the brand and agencies are taking concrete steps… Read More »
I have started liking Indigo airline. They have business like efficiency and humane behaviour. The planes are neat and clean. The stark blue spruced up seats welcome you. There is no garbage and the support craft always smiling. They keep you busy by sharing irrelevant information as what city the Pilot belongs to and what… Read More »
