Tweet Follow @s_kotnala Events and activation are an integral part of a B2B campaign. Properly executed they are successful in engaging and delivering the message. Unfortunately most of the event and activations are good ideas badly executed. The intent behind the activity and the initial design framework are usually right. Time, budget constraints and… Read More »
Tweet Follow @s_kotnala Media brands in the B2B space take their business communication and related messaging very seriously. While I do not expect them to evolve to H2H conversation anytime in the near future, the fact remains that they do consider their B2B initiatives a very important part of their selling process. Media trade… Read More »
Tweet Follow @S_kotnala The Narendra Modi-led government came to power riding social media as well as radio, television and digital media wave. Now, the newspaper industry no longer sees the announcement of elections as harbinger of ‘Acche Din‘. In the recent past, the very idea of election campaigning and the power of print have been… Read More »
Follow @s_kotnala Tweet There is too much of Out Of Home (OOH) advertising. It’s a space that is cluttered. It is tough to make a statement. It is tough to create an engaging experience. It is tough to defend such an observation. Absolutely true for hoarding, bus shelter and other such traditional OOH still seeped… Read More »
Tweet Follow @S_kotnala ‘Is media taken care of’ or ‘I hope someone is taking care of media’ used to be pregnant thought with the event organisers. It was one of those things that defined their success, something that made them anxious. With time the things have changed. The meaning and needs from media have changed. To… Read More »
Tweet Follow @S_kotnala The festival period is right here. It will decide the fortune of many media brands. There is nothing new in the system. Every trick has been experimented with. The relationship strengthening parties are over. The experiential engagements are on the high. The contest and rewards have slowly started lost their sheen. If you… Read More »
On Thursday morning in my timelines I found a re-tweet ‘Ad Club’s night of shame: ‘Condemnation by Mumbai Press club, Shiv Sena MLC’. It was a detailed version of the unwarranted incident post EMVIES and it raised a few questions. In an impulsive reaction, I re-tweeted it tagging IAA, AAAI, ADCLUB and ISA. A senior fraternity… Read More »
Corporate Social Responsibility or CSR is not a new thing for Indian culture. It has been present in one form or another through ages. Remember how the Jodhpur Palace was created. It was made so that the proud Rajasthanis who would not take alms, could work during famine and earn from the king. CSR seems… Read More »
Tweet Follow @s_kotnala The International Advertising Association India Chapter’s Silver Jubilee Summit ended at Kochi with a bang. It was almost like a mini-AdAsia, but with much better content. All sessions were rich in content and context. They referred often to global examples, but the talks were tailored to the Indian experience and relevance. The… Read More »
Tweet Follow @s_kotnala Quota’ is in the air and you can shout out the word loudly without being in a minority. It is time that we take this opportunity for pushing something selfless in our agenda. Before you get me wrong, here is the disclaimer. My focus is to appreciate the relentless selfless industry… Read More »
