The INMA South Asia Conference went through the rituals on November 12 and 13 with total dedication. It was a somewhat smaller gathering from the earlier editions. The networking break was redefining with 50 percent delegates either representing sponsors or The Times of India group. The opening address, macro-data session and panel discussions were monotonous… Read More »
Why speak of Goafest 2015 so early? Most likely it will be held on April 9-10-11, 2015. The answer is simple. I Love Goafest. I have attended every edition and I will be there again. It is still THE INDIAN ADVERTISING & MARKETING FESTIVAL. It has the Abby, the most prestigious Indian awards in creative… Read More »
The acid test of newspaper advertising is really Dhanteras, the festival where the one-has-to-buy mentality supersedes every economic parameter and pocket size. When retail, regional and corporate clients fight to fill up the prime sqcm in the leading newspapers. A period when the print salesperson feels a bit more wanted and in demand, a time… Read More »
I am told there is election today in Mumbai and Rest of Maharashtra. And I would not have believed that but for the inked fingers on my Facebook timelines and the flurry of full pages in newspapers over the last two days. I am from an old school of Election frenzy. Having helped Sharad Yadav… Read More »
The passionate print guy in me waited through the Navratra for some surprise. I have not seen, heard or read about any Innovation in Print for sometime. Print has moved from Basic innovations: Size, Shape, Position, stapling, sticking and false cover etc., no longer innovations to Technology-based innovations: Gatefold, Double gat fold, Central gatefold, Outer fold, Inner… Read More »
On Friday, we will celebrate Dassera, a festival of good prevailing over evil. This day Rama killed Ravana, the demon with 10 heads, the most learned man of his time but a symbol of evil. Calling out the hidden professionals; the Rama within you to finish the new Ravana thriving in our industry. The power… Read More »
I am enjoying the TOI-HT fight for Delhi-NCR supermacy. Are you? You may love TOI for the action and pity HT for pathetic explanation or be completely neutral with ‘I don’t care -WTF’ attitude. The lines are drawn depending on ‘who you hate’ and ‘who you love to hate’. Trust me, you will enjoy this,… Read More »
It’s the first day of Navratri, tomorrow. The start of 30 days of festivity till Deepawali. As much as 35% of Indian advrtising spends are expected in this short period. Keep your fingers crossed and pray to Ma Durga for a real media spends revival, more than just a feel-good factor. The 9 nights of… Read More »
Yesterday, the weather in Mumbai was cloudy with some areas reporting scattered rains. Inside the Nehru auditorium BARC’s promising session remained uneventful. The mystery hardly got resolved. What one heard were futuristic promises. With the IRS episode fresh in mind and BARC many months away from data release, this status update seemed more aimed at… Read More »
India has three religions: Cricket, Cinema and Religion, not necessarily in that order. All of them are full of stories, characters and personalities. The viewers and followers (audience) fall in love with the story and the characters in them. Yet we have been more focused on the message than the… Read More »
