Brand Engaging with multiple advantages
Creative fear an unfocused brand brief. Few creative teams rise to the occasion creating engaging communication.
Category Archives: PUBLISHED ARTICLES
10 Superb Creatives from Super Bowl 55.
Super Bowl for me is an exhibition of creativity and brand communication. This year too, I was not disappointed with 10 commercials worth talking about.
MYNTRA- LOGO KA KAAM HAI KEHNA
Myntra changed its logo because an activist saw it differently. A slight tweak made all the difference. Welcome to a new activism.
Republic day- yet another Wake-up call for Govt.
Republic day saw the protesting farmers rioting and holding city, the citizen and the Government to ransom. This has to stop. No amount of political strategy can defend it.
What to say Vs How to say it.
When resources are low and things need to be prioritised- what matters more. What to say or How to say it.
FIXIT shows how to fix it- Functionally & emotionally
Dr FIXIT, the brand is a classic example of leveraging consistent creative language. We all know, how creative minds always try to find different ways to present things. It is part of their role expectation. The brands also want to Innovate and improvise. The brand guidelines are often wrongly quoted as constraints and stifling freedom… Read More »
ASCI Vs Surrogate liquor advertising 1-0. GAME ON.
Congratulations ASCI. I am serious, sincerely love this; however, I am not fully satisfied. There are mixed emotions. It was waiting to happen for a long time. ASCI banning brands for Surrogate advertising– mainly Surrogate Liquor Advertising is excellent. ASCI is often compared to be a toothless tiger or a dog that can bark and not… Read More »
My Travel Bucket List Seeking Sponsors.
Sponsor and help make my Travel Bucket List a Reality. This is just the journey list. The destination list is different.
Trends 2021, I bet on coming true.
TRENDS 2021, I expect to continue holding true in 2021 too. Why run after new trends when you are yet to exploit the one you know? Is the known devil not better than unknown one.
CHANGE! Nothing Has Changed for the marketers.
There, I have said it! ‘Change! Nothing Has changed for the Marketers’. Am I being out of sync with reality? Or just being provocative to grab your attention? Everyone across the world is busy discussing the impact of COVID-19. Pundits have sliced, spliced, and dissected the truth. The old way, it seems, is no longer… Read More »
