Motivation Tricks. How to keep yourself Motivated?
Find simple practical ways to keep yourself motivated, even when you are not feeling the best or the situation is not conducive. Do look at the final advice.
Category Archives: PUBLISHED ARTICLES
Tanishq Diwali – on a hattrick of taking down ads.
So, in less than a month, Tanishq takes down another ad when trolled on social media. What’s wrong? How can brand be so insensitive?
Cadbury; The Digital Corporate Baba Ka Dhaba.
Cadbury Diwali ad supports local retailers badly affected by Covid. It is AI based Data Driven ad gone viral! Right Intent Bad execution
TANISHQ- Intent does not count in a troll defined world.
TANISHQ fearing the safety of its employees and stakeholders has withdrawn its TVC EKATVAN that was heavily trolled. Was there anything wrong?
‘Here Today Here Tomorrow’ -Book Review
Here Today Here Tomorrow is about possibilities & provocation. 5 stories create different uture with an interplay of human emotions.
Who is to really blame for the MEDIA TRIAL?
MEDIA TRIAL happening in the SSR murder/suicide case. Who should take responsibility for Media trial and its impact on the case?
Saif – Kareena Vectus water tank romance!
Vectus water tank and piping solutions TVC Saif-kareena romance has been ripped apart by senior advertising professionals. Is that right think to do? Brands start small, make mistakes, learn and evolve with time.
Post-Lockdown Market- Priming the Customers
The customers need to be primed. A desire for product & service needs to be created in the unknown- the new normal- the post-lockdown market. Brands have a different take and a different solution. But the brands that cat early will benefit more.
BRAND ENGAGEMENT DURING LOCKDOWN
Brand engagement is a crucial part of brand-audience connect and messaging. Lockdown presents different challenges for the right brand engagement.
Decoding Lucid Dreams to solve Probortunities.
hat if we can control our dreams? What if you could understand the connections- direction and solutions by decoding what you see in your dreams? There are many possibilities if we really dig for them
