I liked Chandramouli Venkatesan’s first book ‘CATALYST’. The blurb of his next book ‘Get better at getting better’ interested me. It suggested -up suggested some similarity in thinking, I picked the second book. Getting better is evolutionary thought and the route to survival from Darwinian time. Chandramouli Venkatesan, in his book ‘GET BETTER AT GETTING… Read More »
The advertising club completed the trilogy of Media, Creative and Digital review by introducing ‘D-Code’ in 2018. ‘D-CODE’ has a definitive promise. Industry experts expected to focus and share “One Best Work of Theirs”, the genesis, strategic intent, logic, and the result of the successful digital intervention. Share ‘3 Tips On How To Break The… Read More »
In 2018, VistaPrint released the TVC ‘Professional’. It uses a very myopic definition and understanding of the term Professional. Tailoring is a profession, and many tailors are professional. In the PrintVista TVC, the young tailor is rejected by his potential future Father-in-law. The father of the would-be-bride wants his daughter to marry a professional. It… Read More »
Whose Line Is It? “No Alternative. No Problem”. I love it. It is one thing I learnt at IIM Ahmedabad. I regularly use it in my workshops. When you have no alternatives to choose from, there is no problem. A problem has to do with alternative solutions. Just like a lock must have a key;… Read More »
China Air Breaks Category Templates. In India, China Airline has a biweekly service between Delhi and Taipei. It accounts for some 0.1% of the total international air traffic in and out of India. Most likely that I would have missed seeing this brilliant communication “What Travel Brings You” from China Air, thanks for one of… Read More »
Surprised! KLM Asking You To Fly Responsibly. Seriously, someone has to as quirky and disruptive sounding like ‘FLY RESPONSIBLY- TAKE A TRAIN’ to catch attention. We live in an era where brands are being forced to demonstrate their commitment to a purpose. Look at #ToxicMasculinity, #ShareTheLoad, Jago Grahak, #OrgasmInEquality. All of these are bold and… Read More »
An effective network along with BRAND-I, the way you are branded in the organisation and the Industry plays a critical role in professional success. BRAND-I. Brand-I is different from personal branding for products. Brand-I is all about you. It is the net summation of past experiences and the impact of re-calibrated expectations people have from… Read More »
Time to Co-Create? You have to decide. You can leverage the potential and co-create NOW or regret later. The IPL is over, rains are settling in, and the world cup is reaching towards its climax. The festival period is still some time away. The Cannes advertising festival is over. There is no better time than… Read More »
IAA’s Retrospect and Prospects last week dealt with the CMO curiosity and desire to know. Past and Future have always been of interest to us. The need to know what next? To know of the next trend going to hit the market and communication. In the process, we keep trying to connect the dots, see… Read More »
Brands Connecting Dots To Remain Future Proof. The agencies are trying to go beyond the brief and pleasantly surprise the clients. It is an excellent thing to do. The new purpose let advertising is keeping the client happy and the agency busy. There is some talk of this purpose led advertising strategy, engaging the consumer… Read More »
