Tweet Follow @S_kotnala Radio as a medium is a delight for audiences. It is easily accessible, affordable and available. With Phase III licensing next up in time the situation will hopefully further improve on this front. Radio can be accessed on mobile, pocket transistor, vehicle and even stand-alone simple headphones. The cost of accessing is… Read More »
They finally once again made one like it with Salman. So after his recent action dishum dishum films if you were expecting another of those throttled down action film, you will be PLEASANTLY be surprised to see the Salman of old. Salman knows what his audience love from him and hence stays genuinely simple in… Read More »
Tweet Follow @S_kotnala This is from early 80’s; I was a student in Jabalpur perusing my engineering degree. I was day scholar in a college that was some 15-17 KM away from home and the distance was covered on cycle. One did that easily with friends. I had a HERO MAJESTIC and my dear close… Read More »
Tweet Follow @s_kotnala I was sitting in the office of Ashraf bhai, an understated person well known for his ability to create wealth. He had invited me to help him recruit a candidate for his go-to-market strategy. Like many owner-driven organisations, in his office too the master colour control screen of the CCTV… Read More »
One of my friends not from advertising and media world was working on a presentation for his Senior Vice President. A part in it dealt with the current status and future trend in the media and entertainment scene in India. Somewhere, he decided to bring it alive pictorially in the digitally visual driven world. Once… Read More »
Tweet Follow @s_kotnala This post is by Ben Essen, head of planning at iris. This was first published at WARC site http://goo.gl/vMkKn3 I have taken this up and pasted here with all rights and content remaining with WARC. Question. What percentage of Volvo drivers are regular cyclists? What fraction of Always $3.4 billion worldwide sales are made… Read More »
Normally communication is not given high enough an importance and it’s common to point out that it is just a small part of the whole system. Right. But when it comes to brand image and perception, suddenly all fingers starts pointing at it. In case of an erroneous advertisement called to attention by the media… Read More »
Tweet Follow @s_kotnala 73RD EPISODE. After having watched the Formula-1 racing on TV, when finally it reached India our excitement level breached all set limits. I think we (Peter Suresh and I) booked our seats the day booking opened. With no experience of an earlier F1 race and being rational human being we banked… Read More »
Tweet Follow @S_kotnala I got introduced to PRIYA KUMAR the author in one of the bookstores in the airport, while we both were waiting for a delayed flight. That was many year back. Later I enjoyed reading her book ‘I AM JUST ANOTHER YOU’, so when I saw ‘I WILL GO WITH YOU’ at the… Read More »
Tweet Follow @S_kotnala It’s the time of the year when most organisations tend to re-evaluate their training programmes and the progress they have made. Senior management sees it as not delivering the right ROI. Employees feel that right training is not being imparted. And the poor trainer suddenly has no idea why after… Read More »
