Tweet Follow @s_kotnala 75th Episode. One of the proudest moments in Dainik Bhaskar history has been the Orbit Shifting Innovative Launch of Jaipur Edition on 19th December 1996. It in many ways defined how newspaper titles reevaluated their launch strategies and geographical boundaries. Cut to 2006, Dainik Bhaskar was celebrating the 10th Anniversary of the… Read More »
Tweet Follow @s_kotnala We all know Salman Bhai and his hyped flawless heart. Salman Bhai carries many tags planted by media. ‘Being Human’, ‘Bajranagi Bhaijaan’, ‘Giver’, ‘Helper’, ‘Most-safe-bachelor’, ‘Bhai ka Bhai, ‘Bakery run over’, ‘Black Buck’ are a few of these polarity tags. There are no prizes for guessing that Bhai is yet again in news… Read More »
Tweet Follow @s_kotnala This time I go back to early childhood. I am walking down the Mall Road in a hill station. It weaves around like a snake coiled on the incline of a steep hill. I am small and I walk on the edge side. I at times even climb the small dividing… Read More »
Tweet Follow @S_kotnala Radio as a medium is a delight for audiences. It is easily accessible, affordable and available. With Phase III licensing next up in time the situation will hopefully further improve on this front. Radio can be accessed on mobile, pocket transistor, vehicle and even stand-alone simple headphones. The cost of accessing is… Read More »
They finally once again made one like it with Salman. So after his recent action dishum dishum films if you were expecting another of those throttled down action film, you will be PLEASANTLY be surprised to see the Salman of old. Salman knows what his audience love from him and hence stays genuinely simple in… Read More »
Tweet Follow @S_kotnala This is from early 80’s; I was a student in Jabalpur perusing my engineering degree. I was day scholar in a college that was some 15-17 KM away from home and the distance was covered on cycle. One did that easily with friends. I had a HERO MAJESTIC and my dear close… Read More »
Tweet Follow @s_kotnala I was sitting in the office of Ashraf bhai, an understated person well known for his ability to create wealth. He had invited me to help him recruit a candidate for his go-to-market strategy. Like many owner-driven organisations, in his office too the master colour control screen of the CCTV… Read More »
One of my friends not from advertising and media world was working on a presentation for his Senior Vice President. A part in it dealt with the current status and future trend in the media and entertainment scene in India. Somewhere, he decided to bring it alive pictorially in the digitally visual driven world. Once… Read More »
Tweet Follow @s_kotnala This post is by Ben Essen, head of planning at iris. This was first published at WARC site http://goo.gl/vMkKn3 I have taken this up and pasted here with all rights and content remaining with WARC. Question. What percentage of Volvo drivers are regular cyclists? What fraction of Always $3.4 billion worldwide sales are made… Read More »
Normally communication is not given high enough an importance and it’s common to point out that it is just a small part of the whole system. Right. But when it comes to brand image and perception, suddenly all fingers starts pointing at it. In case of an erroneous advertisement called to attention by the media… Read More »
