Tweet Follow @s_kotnala 73RD EPISODE. After having watched the Formula-1 racing on TV, when finally it reached India our excitement level breached all set limits. I think we (Peter Suresh and I) booked our seats the day booking opened. With no experience of an earlier F1 race and being rational human being we banked… Read More »
Tweet Follow @S_kotnala I got introduced to PRIYA KUMAR the author in one of the bookstores in the airport, while we both were waiting for a delayed flight. That was many year back. Later I enjoyed reading her book ‘I AM JUST ANOTHER YOU’, so when I saw ‘I WILL GO WITH YOU’ at the… Read More »
Tweet Follow @S_kotnala It’s the time of the year when most organisations tend to re-evaluate their training programmes and the progress they have made. Senior management sees it as not delivering the right ROI. Employees feel that right training is not being imparted. And the poor trainer suddenly has no idea why after… Read More »
Tweet Follow @S_kotnala 72nd Episode. Advertising and Media. The AAAI negotiation workshop by Ruma Biswas happening today in Mumbai took me back many years. Here is what I am talking about. The subject of NEGOTIATION is evergreen and is relevant in every social interaction. Though the relationship and the transaction between Agency Planner… Read More »
Tweet Follow @S_kotnala The relationship between a performer and the audience is always fragile. Be it an actor, a cricketer, a dancer or an author. With repeated superlative performance they raise the bar not only for them but also of the expectations of their fans. It is the curse of being successful and passionate in… Read More »
Tweet Follow @S_kotnala DRAUPADI is one of the most well known characters in Indian Mythology. Many writers have interpreted her life. In fact her simply complex life, right from her birth, Swamyvar, Divisions for sharing by 5 Pandavs, Cheer Haran in the Kaurav Mahasabha and her revenge with Dushasana blood are something most Hindus’ and… Read More »
Tweet Follow @S_kotnala ‘Yeah, yeah, Uncle I know all this high decibel noise being created about Maggi and its illegal hidden affair with MSG. But, I don’t believe. I want as a protest. I want to start an ‘I Love Maggi Day’ or better ‘Get My Maggi Back Day’. All Maggi lovers will have at… Read More »
Tweet Follow @twitter 71st Episode. Advertising and Marketing. You must give to Dainik Bhaskar Group for being ambitious. For thinking ULTA and for trying crazy stuff those others can only admire. This is during the peak of DNA launch in Mumbai. One day the team thought that it would be a good idea to… Read More »
Tweet Follow @S_kotnala The classic quote “Our assets go down in the elevator every night” still reflects advertising and communication organisations and highly people-centric professions. Yet, the practice defies logic. Surprisingly, beyond learning on the run, they do nothing in terms of organised training. Throwing in the deep end seems to be the only… Read More »
Tweet Follow @S_kotnala 70th Episode. Many answered my call to share some episode from their life in advertising and marketing, this is one of them where I am not in the picture. Back to 2006-2007. Post launch of two English newspapers in Mumbai, the fight for respectful second was still on. TOI (Times of… Read More »
