Tweet Follow @s_kotnala I was sitting in the office of Ashraf bhai, an understated person well known for his ability to create wealth. He had invited me to help him recruit a candidate for his go-to-market strategy. Like many owner-driven organisations, in his office too the master colour control screen of the CCTV… Read More: Do You Have a Yellow Umbrella? »
One of my friends not from advertising and media world was working on a presentation for his Senior Vice President. A part in it dealt with the current status and future trend in the media and entertainment scene in India. Somewhere, he decided to bring it alive pictorially in the digitally visual driven world. Once… Read More: Media needs makeover in Visually Digital World »
Tweet Follow @s_kotnala This post is by Ben Essen, head of planning at iris. This was first published at WARC site http://goo.gl/vMkKn3 I have taken this up and pasted here with all rights and content remaining with WARC. Question. What percentage of Volvo drivers are regular cyclists? What fraction of Always $3.4 billion worldwide sales are made… Read More: Why nuance and focus are key to Cannes creative success… »
Normally communication is not given high enough an importance and it’s common to point out that it is just a small part of the whole system. Right. But when it comes to brand image and perception, suddenly all fingers starts pointing at it. In case of an erroneous advertisement called to attention by the media… Read More: WHO IS AFRAID OF ASCI? »
Tweet Follow @s_kotnala 73RD EPISODE. After having watched the Formula-1 racing on TV, when finally it reached India our excitement level breached all set limits. I think we (Peter Suresh and I) booked our seats the day booking opened. With no experience of an earlier F1 race and being rational human being we banked… Read More: F1 Trap »
Tweet Follow @S_kotnala I got introduced to PRIYA KUMAR the author in one of the bookstores in the airport, while we both were waiting for a delayed flight. That was many year back. Later I enjoyed reading her book ‘I AM JUST ANOTHER YOU’, so when I saw ‘I WILL GO WITH YOU’ at the… Read More: How well can you accept your destiny ‘I WILL GO… »
Tweet Follow @S_kotnala It’s the time of the year when most organisations tend to re-evaluate their training programmes and the progress they have made. Senior management sees it as not delivering the right ROI. Employees feel that right training is not being imparted. And the poor trainer suddenly has no idea why after… Read More: 11 Reason why your training programmes fails »
Tweet Follow @S_kotnala 72nd Episode. Advertising and Media. The AAAI negotiation workshop by Ruma Biswas happening today in Mumbai took me back many years. Here is what I am talking about. The subject of NEGOTIATION is evergreen and is relevant in every social interaction. Though the relationship and the transaction between Agency Planner… Read More: NEGOTIATOR »
Tweet Follow @S_kotnala The relationship between a performer and the audience is always fragile. Be it an actor, a cricketer, a dancer or an author. With repeated superlative performance they raise the bar not only for them but also of the expectations of their fans. It is the curse of being successful and passionate in… Read More: Read ‘SCION OF IKSHVAKU’ but it fails to meet the… »
Tweet Follow @S_kotnala DRAUPADI is one of the most well known characters in Indian Mythology. Many writers have interpreted her life. In fact her simply complex life, right from her birth, Swamyvar, Divisions for sharing by 5 Pandavs, Cheer Haran in the Kaurav Mahasabha and her revenge with Dushasana blood are something most Hindus’ and… Read More: YAJNASENI- Making sense of DRAUPADI to people with some understanding… »
