Sanjeev Kotnala https://sanjeevkotnala.com/sanjeev-kotnala-brand-and-marketing-advisor/ Perceptions Adulterated with Reality

PRADA KOLHAPURI- When the west wears it, we swear by it.

With Prada Kolhapuri happening, we look at the humble piece of leather in a new light. Why does it happen? Why do we see things differently when the West appreciates it?”/>

Sitaare Zameen Par — ‘Normal Is Overrated’. Movie review

Sitaare Zameen Par- is all about a nudge, a shift and a tender reminder to recheck your understanding of Normal. Because everyone’s normal is different

‘Strategic Media Planning and Buying’ by Basant Rathore. Book Review

BASANT RATHORE- STRATEGIC MEDIA PLANNING AND BUYING

Strategic Media Planning and buying by Basant rathore- is a nice introduction and very useful for young professional. It is easy to read and has ample examples.

Alive on Date: A Case for Living Life Fully

Life is uncertainty glorified. It is time to realise and tune yourself to live life fully – being Alive on date, dying empty, and living rich.

Not Sexy, but Critical: Market Research needs rebuffing.

If there were a popularity poll in the marketing world, “market research” would rarely make the top ten spots that people would want to join. It is hardly glamorous, it seldom grabs headlines, and it certainly doesn’t get invited to the corner room strategic meets. On the other hand, while brands win awards for campaigns… Read More »