‘Strategic Media Planning and Buying’ by Basant Rathore. Book Review
Strategic Media Planning and buying by Basant rathore- is a nice introduction and very useful for young professional. It is easy to read and has ample examples.
Alive on Date: A Case for Living Life Fully
Life is uncertainty glorified. It is time to realise and tune yourself to live life fully – being Alive on date, dying empty, and living rich.
Not Sexy, but Critical: Market Research needs rebuffing.
If there were a popularity poll in the marketing world, “market research” would rarely make the top ten spots that people would want to join. It is hardly glamorous, it seldom grabs headlines, and it certainly doesn’t get invited to the corner room strategic meets. On the other hand, while brands win awards for campaigns… Read More »
Trump, Elon – Short lived romance Yeh Toh Hona Hi Tha
Trump Elon Musk romance was doomed to end from the very start. Yeh Toh Hona Hi Tha. So whats unexpected in it
The IPL circus – we won’t have it any other way
IPL- Indian Premier League is no mere cricket tournament… it is festival where logic is suspended and personal brands perform.
The Trikal Tangle: Of Brands, Offence and a Trigger-Happy Audience
TRIKAL, the new Whisky, faced online trolling and a call for a boycott – a case of a trigger-happy audience or a wrong step by the brand.
Goafest: The Festival of Mirages and Nostalgia
GOAFEST – no doubt is the premier advertising festival of India- but it seems to be in a time warp needing fresh thinking. .
An Brand Brews Mental Health Over Chai
A brand makes a good initiative on MENTAL HEALTH. It asks audience to talk things out over a cup of tea- but does not tag the brand! Why?
Noise, Not News: How Social Media Hijacks National Crises
Social media hijacks the national crisis with too much unwarranted information, leading to disinformation. What is the solution?
Operation Sindoor. All in the name.
Operation Sindoor is a class in branding. A perfect example of emotional connect through context- something that resonates well
