WHAT’s THE PROBLEM ‘KEEPING AGENCY BUSY’ is one of the cardinal principle that the marketing managers operate with- or to sound politically correct USED TO . And in process if you could really do some ego boosting it takes the art to another level. There are many ways it can be achieved- Iterations- insights- dipstick… Read More »
This happened somewhere in early 1991-92. At that time the Mobile and Pagers were yet to be launched and I remember it was still the age of Fax and PC was replacing Electronic typewriters. Like every other agency, at HTA ( Now called JWT) financials were always under scrutiny. Still, the era of 15% commission… Read More »
Advertising as a career has various instances where on the spot humour is generated in all its seriousness. Some of it is evident at a later date and time. Remember the aftertaste is at times far better. So I have decided to collate these anecdotes and compile them. I welcome you all to share such… Read More »
For a person who believes that his career has been made on people behaving irrationally a title like ‘the Upside of Irrationality’ : The unexpected benefits of defying logic at work and at home- by DAN ARIELY was enough of a reason to pick the book, WIN WIN – may not always be a WIN… Read More »
17 books that you should read- these are part of the 50 Books I read in 2013- and the one which I felt I could recommend FICTION RECOMMENDED ‘BANKERUPT’ by Ravii Subramanian ‘ASURA’ : Tale of the vanquished. By Anand Neelakantan. Recommended ‘END OF STORY’ by Arjun Shekar ‘SITA’ by Devdutt Pattanaik ‘BATTLE OF BITTORA’… Read More »
So here are 15 books I read in 2013 as part of my 50 book challenge – and think that you could avoid reading. FICTION ‘SHIVA & THE RISE OF SHADOWS’ by KANIKA DHILLION ‘EX’ by Novoneel Chakraborty ‘THE BIG FIX’ by Vikas Singh ‘THE ONE THING’ by Gary Keller ’99 THOUGHTS ON GANESH’ by… Read More »
Ok finally I completed 50 Book Challenge for the year 2013. During the year I read and blogged the book reviews. Unfortunately during the year I shifted my blog from Sulekha to my own site www.sanjeevkotnala.com and hence many of the reviews are not available. Quite a lot (8-9 of the last read) lot are… Read More »
I never bothered when I turned 20-30 or 40. So seem like there is nothing much to think about 50. But if that was the case, I would not have been sitting here punching this note in. ‘50’ is just another number that through ages has been elevated to some sort of a milestone. When… Read More »
The title was good enough to catch my attention. The quote by Abhinay Deo, film Director of Delhi Belly on the cover screamed “‘like watching a movie… incredibly ballsy…. Scarily honest” and as I flipped it- many more quotes stared at me. Normally I do not give any importance to such quotes but this time… Read More »
The title and its stark black cover compelled me to buy this book. So how do you start a story titled ‘END OF STORY’. I was unprepared for the style of narration. The style of writing was new to me. So what was it all about? I do want you to PICK THIS BOOK AND… Read More »
