Sanjeev Kotnala https://sanjeevkotnala.com/sanjeev-kotnala-brand-and-marketing-advisor/ Perceptions Adulterated with Reality

The Gudem Experiment- When Mythology Meets Science Fiction: An Ambitious Experiment – Book Review

‘The Gudem Experiment: Book 1’ by Vadhan Bommadevara is the kind of book I enjoy reading. The books that are willing to experiment. ‘The Gudem Experiment’ blends mystery, thriller, science fiction, mythology, horror and even a touch of romance into a single narrative. I find the premise immediately appealing because I enjoy reading and writing… Read More: The Gudem Experiment- When Mythology Meets Science Fiction: An Ambitious… »

How Mountains Taught Me the Real Meaning of Relevance

A trek to Tungnath sparked a profound question: Do we really matter? A reflection on relevance, contribution, purpose and living meaningfully.

RESET – Part of Life

What happens when a habit becomes an identity? After writing continuously for more than 652 weeks, I reflect on consistency, emotional bandwidth, unfinished dreams, and why every meaningful life eventually needs a reset.

What the DHAM Yatra Changes Before You Return Home

The Dham Yatra teaches far more than spirituality. From cancelled plans and traffic jams to patience, prioritisation and humility, here’s what the mountains quietly change within us.

Modern CMOs Aren’t Cowards. The Risk Equation Has Changed.

Modern CMOs are not afraid of creativity. They are responding to an uneven risk-reward equation where social media outrage, brand boycotts, and stakeholder pressure can destroy campaigns overnight. Here’s why brands increasingly prefer safe advertising over bold storytelling and why survival has become the new marketing strategy.

THE GREAT INDIAN QUEUE- Why One Line Is Never Enough

Why does every Indian queue become a crowd? A humorous yet thoughtful satire on India’s strange relationship with lines, rules, ropes, shortcuts and “Bas Do Minute” psychology witnessed during a recent yatra.

The Myth of Perfection: Why Excellence Begins When You Let Go

The myth of perfection is an illusion that fuels stress, comparison, and stagnation. This article explores why embracing imperfection is essential for growth, meaningful relationships, and achieving true excellence.

CSR TEAM CAPABILITY BUILDING – Non-Negotiable

CSR organisations that invest in team capability buildup see strong alignment, execution, & impact. Experience from a recent workshop at Goa.

Pet Governance Failure: Why India’s Pet Chaos Is Getting Worse

Pet Governance Failure is emerging as a serious urban issue across India. Using Mumbai as a lens, this piece explores how weak licensing systems, lack of data on pets, and unchecked breeding are fuelling pet chaos in cities—and what needs urgent reform

The Real Cost of Impact: Why CSR and NGO Projects Need Higher Management Fees

CSR and NGO projects cannot deliver meaningful outcomes without adequate management funding. This article argues why management cost is impact—and why corporates must rethink overheads.