PLEDGE – Active change agent?
A Pledge is such a simple device, can brands use it as an active change agent and for commercial benefit? What must be done?
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Why the Majority will never learn and be always wrong.
Majority- minority – yo yo game continues. Time to time things happen- but slowly the minority keeps reshaping like tectonic plates. So what? Will majority ever learn?
Women In Workplace – A Plagiarised Desk Top Report
Nothing changes when we try to change everything and that is what is the status on improvement for women in the workplace. India report.
The Opening Gambit- first move e5 at Nirvana Café- Chapter V
It was a significant lunch in the story unfolding- I was a mere character- at the Nirvana cafe that afternoon. But an important first move.
MILO’s PET FIRST – Making people happy, one plate at a time.
Milo Pet first was my dream, and finally, it opened. However, instead of a line of people waiting, I had two customers- a boy and his pet.
Bhangarh is alive because it is branded the most haunted.
Bhnagrah Fort near Jaipur is branded the Most Haunted place in the country. Here is a take on my visit- feeling and marketing of the fort.
Challenging Indore: From No.1 in Cleanliness to Most Orderly City
Indore India’s Cleanest city to become a smart model city faces many challenges- traffic sense and control is one of it.
Complaint Management- Comedy of mismanaged errors.
Complaints are part of business; however, how you handle and convert them into good customer experience matters.
SHARK TANK – FREE ENTERTAINING EDUCATION.
SHARK TANK INDIA is a programme I think every youngster with the thought of getting on to the entrepreneur – start-up landscape must be watching. If not, it is their loss. It is different that the term that the reality show has added to the common man not a positive, but a logic and reason… Read More »
SHAITAAN – Late Movie Review
After watching Shaitaan there will be three kind of people, one who would thoroughly enjoy it, two who would hate it and the third who will keep discussing how it could have been better. I belong to the last category, but I also enjoyed the movie. This was in many ways a typical common family… Read More »
