The 13th edition of Goafest lived to its promise of being more productive and better than the last edition. There were visible, and determined efforts to make it a better experience. Goafest remains a work-in-progress with a promise of ‘Best yet to come’ – and I will take that. This article is not a Goafest… Read More »
Show your appreciation and support for ASCI, WEAR A TOUCH OF WHITE WHITE on 5th April 2018 at Goafest. Tomorrow is the inaugural session of the 13th edition of Goafest, the Khumbh of Indian Advertising. I expect every work awarded or displayed at Goafest confirms to the ASCI guidelines, which is the outcome of Industry… Read More »
Will GOAFEST 2018 add a twist to this tale? Goafest 2017. 5-6-7th April. Grand Hyatt, Goa. It is work-in-progress. The story is evolving with time. Goafest is where stories take shape, few find their end, and some starve for the next chapter. I am waiting for the possible twist in my story that started in 2016.… Read More »
BABA RAMDEV as speaker in GOAFEST. The industry demonstrates lack of collectivism and self-respect. I am raising a voice because others have decided to conveniently remain silent. It must share with my well-wishers the reason for my proposed blackband protest against Baba Ramdev, keynote speaker at Goafest on April 5, 2018. The fest is the annual event… Read More »
The thirteenth edition of Goafest and the 50th Abby is all set for April 5-7, 2018 at Grand Hyatt, Goa. It will be my thirteenth consecutive Goafest. I am one of the few people who has attended every edition.There is a story that needs the final chapters and I am not letting it rest. Goafest… Read More »
In my last post, I had said that Goafest 2017 would surpass expectations and I must repeat that I do believe it has. Unfortunately, the expectations with the team of supermen and superwomen organising Goafest were super-high too. Hence, we delegates – personally, individually and collectively – found issues to crib with some of what… Read More »
GOAFEST- 2017, Expect it to surpass expectations. But here is something to think about. Tomorrow, the 12th annual Advertising Marketing Media and Technology KHUMBH of India: GOAFEST, a joint initiative of AAAI and The Ad Club India start at Grand Hyatt, Goa. In the first year, delegates checking into their rooms found an emergency kit… Read More »
There is an Industry and then there are people who for reasons best known to them make every attempt to break the fragile fabric of star events. It holds true for Goafest and Abby’s too. Are egos involved? The industry most likely will answer with a loud YES. I believe in a simpler truth. They… Read More »
My view on Goafest captured in DNA issue of 11th April looked at the positive side of the event. The enhanced experience was primarily based on 16 of the 17 speakers engaging the audience with relevant and interesting points. And that is quite an achievement. For a change, it was not digitally skewed. It was more holistic.… Read More »
First published in DNA, Mumbai Goafest 2016 can be summarised as high on energy with good knowledge sessions and charged after-parties. In short, a celebration of excellence. Thank you AAAI, AdClub and the whole advertising, media and marketing fraternity for making it a huge success. There are many version of ‘My Goafest’ as it satisfies different… Read More »
