Since the beginning, I have a strong love-hate relationship with Goafest. I was quick to find faults, compare with others, share suggestions, demanding some changes and yes to appreciate good things or I have enjoyed my affair with it as a sponsor, delegate, disrupter, publisher, winner, jury member and in my own small way tried… Read More »
April 7 to 9, 2016 will see the 11th edition of Goafest. The event has survived a controversies and absenteeism. The team at the helm must be appreciated for doing such a fabulous job. This year afresh the Goafest team meeting important stakeholders – the advertisers, agencies, journalists and past jury members. That is a… Read More »
It is bound to happen. And my telling otherwise is not going to help. Comparisons are inevitable. The industry remains divided between the two. No one has taken sides. They are waiting and watching further development. Will they become two iconic award properties? Will Kyoorius replace Goafest? Will delegates attend both or will they sacrifice… Read More »
Tweet Follow @twitter I met Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra at the Adfest at Pattaya where he was Jury President for the Direct Lotus and at Goafest earlier this month. In a freewheeling chat, he gave him me his sharp and straight-from-the-heart views. Read on… JURY PROCESS AND ETHICS. Adfest Pattaya… Read More »
Tweet Follow @S_kotnala Goafest is in a time warp. Not much has changed in design and yet it seems to be evolving in the right direction to become a destination fest in more ways than one. The shades I share are reflections of various delegates. So before we go ahead, the shades cover the places… Read More »
Why speak of Goafest 2015 so early? Most likely it will be held on April 9-10-11, 2015. The answer is simple. I Love Goafest. I have attended every edition and I will be there again. It is still THE INDIAN ADVERTISING & MARKETING FESTIVAL. It has the Abby, the most prestigious Indian awards in creative… Read More »
(Originally appeared in MXMINDIA.com LINK: http://www.mxmindia.com/2014/06/sanjeev-kotnala-20-things-goafest-must-do-to-be-in-the-reckoning/ ) Goafest 2015 will happen at Goa – that’s as much certainty you have about India’s premier advertising-marketing event. Basking in the glory of a successful Goafest 2014, it’s natural for not to look at the issues and problems with it and try addressing them in Jan 2015. As… Read More »
Tweet Follow @s_kotnala Hijacking maybe a hard word to describe, what happened on 3rd April 2008. Jagdip Bakshi was Goafest ( Largest event for Indian Advertising and marketing fraternity) Chairman that year. Dainik Bhaskar Group well known across the Industry for highly innovative initiative and plans decided to take advantage of a schedule loophole (That has… Read More »
The start of a week and end of a day in an advertising agency in a small town- the chaotic symphony finds Ikagai.
Allowing brands an unchallenged misleading advertising campaign, the industry has collectively failed the consumer trust.
