Unfinished story & the dilemma to attend Goafest2022.
I am faced with a dilemma. Should I attend Goafest2022 and give the unfinished story that started in 2016 a formal closure.
IIMA Logo – Being emotionally Stupid
IIMA Logo change is proposed by the Board, just like they have been tinkering with the dorms. The faculty is up and against the decision.They have not been engaged in the process.
Strategic Clutter Breaker
To stand out brands need creative Clutter Breakers, if strategically aligned they help amplify the message and create brand associations.
Stories at my Doorstep – Deepti Paikray. BookReview.
Stories at my Doorstep- Deepti Paikray presents 7 short stories and 14 shorts essays- drawing from her life and experiences.
The Kashmir Files – Shaken and stirred.
The Kashmir Files- a movie that leaves you shaken and stirred. Raises more question than answers. And this delivers on its objectives.
HOLI – Devtulya Kids Show Daag Ache hai!
Holi- Daag and detergent a perfect recipe – think it been stretched by Surf for far too long with DAAG ACHE HAI- Needs to be rejuvenated.
Women’s Day- Change require Individual Action.
Women’s day. There have been changes but small and too slow. A societal change requires Individual action. What been your contribution.
Adidas Sports bra – a campaign well handled.
Adidas sports bra campaign featured 25 pairs of nude breasts. It created a polarised reaction- but the brand handled it well. Learnings.
Missing The Taste Of Masala tea During Election.
Tea Brands in past have collectively shared hard hitting mind body soul awakening communication, missing their impact this election.
DOUBLE MEANING LIES IN THE AUDIENCE MIND.
Brands try to be witty and humorous. At times messages have double meaning but then the double meaning lies in the mind of the audience.
