Suffocating Brands in a polarised country.
Brands have been trying to connect with the audience. The audience is divided and seems the brands are no longer in touch with the audience.
Life Insurance can be humorously logical.
Life Insurance companies miss an opportunity to be humorously logical and maybe more effective than just being informative and educative.
Which Life Are You From? by Mayank Gaur. BookReview.
Which Life Are You From?, Mayank Gaur weaves a story of many lives, Incarnation, meeting of the soulmates, love, care & defined destinies. It is a lovely story and you believe in multiple lives or not- you will enjoy reading it.
Hindu Rites and Rituals by KV Singh- Book review
Hindu Rites & Rituals by KV Singh is a below par attempt at trying to provide scientific foundation and rational to rituals of Hindu religion.
UpGrad gets it right with UpGrading Online.
Ads of UpGrad about UpGrading career prospect with online education. They clearly address current perception & present believable alternative.
MUTATION of KANYADAAN by MANYAVAR
Strategic REMAKE of ads.
Brands have an opportunity to remake repurpose earlier communication that is relevant today. Be it gender role reversal or re-contextualising. Sometime it can get so much buzz and sometime you could be trolled for it. So, which ads would you want remade
Asking ASCI. Mandate, Policies and equality.
ASCI never question media- it is the advertiser and the agency. However in case of Native advt or advertorial print is an equal partner. Is print not the biggest media to be questioned and self-regulated. What about Government ads – are they more equal than others in the eyes of ASCI
Has brands missed the Movie magic?
Indian advertising has not much leveraged the scenes from iconic Indian movies. Here are two good example of perfect fit.
Print wants you to trust it.
Print the traditional media enjoys huge trust, but it has been eroding for some time. Will the TOI campaign work magic? And can a B2C campaign work on B2B front.
