Crisis Management is Not Damage Control
Crisis management defines brand character more than success ever can. From Maggi to airlines, why fast, honest, and humble action matters more than intent.
The Inner Theatre, where the curtain never drops.
A reflective self-analysis , exploring the inner theatre of memory, lucid dreaming, unfulfilled ambitions, aging, and imagination—inviting readers to question how well we really know ourselves as time runs out.
Expectation Gap. Where Most Brands Lose Customers Before They Even Begin
From ads and memes to toothpaste foam and OSHO’s wisdom, this article explores the Expectation Gap—where brands win, lose, or quietly disappear by mismanaging promises, experiences, and emotions.
100 Articles in 2025, and a Quiet Need to Listen
Writing 100 articles in a year sounds like a milestone. But this reflection is less about numbers and more about pausing to listen—questioning direction, tone, relevance, and what readers truly want more (or less) of.
Better Wrong Than Safe. The Sin of Playing It safe.
From marketing blunders to boardroom regrets, bold decisions are judged by hindsight. This piece argues why “Better Wrong Than Safe” is not recklessness—but leadership, learning, and long-term relevance.
INTENT BEFORE IMPACT – Why Social Media Needs Appreciation.
A thought-provoking look at how constant online negativity shapes algorithms, mindsets, and AI—and why practising “Intent Before Impact” through genuine appreciation posts can quietly restore balance.
The Great Reverse Migration – Power Escapes the Metro Trap
The Reverse Migration is reshaping India Inc as senior leaders and power centres move away from high-cost, high-stress metros to Tier-II and Tier-III cities. With technology flattening geography and professionals seeking meaning beyond money, this shift is not a fad but a structural reset that smaller towns must manage wisely.
Real in Marketing Was Never a Trend. We Just Forgot It.
Real Marketing was never a trend—it was always the foundation. As brands chase moments, metrics, and short-term performance, they risk eroding trust, relevance, and equity. A sharp opinion on why authenticity, integration, and brand building still matter.
Ganna Abhi Boya Nahi, Juice Abhi Chahiye: Startup Mass market Myth.
A satirical, sharply observed essay dismantling The Mass Market Myth—the belief that consumers owe startups instant loyalty. It explores trust, service networks, working capital, and why belief grows slowly in mass markets.
The Right to Disconnect and Other Bedtime Stories for Working Adults.
The Right to Disconnect promises work-life balance, but in India’s face-time-driven, insecure workplaces, it risks creating anxiety, not freedom. A reality check.
