Should brand purpose help in a purposeless world?
Brand-purpose is the new marketing mantra. Will the consumer prefer a brand with a Brand Puprose over one that delivers brand-promise?
How to MIND MAP by Tony Buzan- Book review
Mind map- simple technique to get information- action about any activity on one page. Created by Tony Buzan, it is widely used
ALL ABOUT KARVA CHAUTH.
Karva Chauth – the fast married women keep for the long life of their husband. The story. Do’s and Don’t and how to avoid feeling thirsty.
Blood Island: Mirichjhapi Massacre- Book Review
Blood Island. May 1979, Politically guided Massacre in Marichjhapi. Thousands of Bangladeshi refugees lost lives and most of us don’t even know of it?
How to decide the number of ad films in a campaign?
Brands make multiple TVC/DVC (hence referred to as Ad films) to engage their audience and deliver the message. They are mostly various expressions of the same idea. So, how many Ad films should the brand make? Or How does the team decide how many should be made? Or Why to create a series of Ad… Read More »
All about Dussehra / Vijyadasmi.
Till date #IgnorantHindu has shared basic information on Raksha Bandhan, Janmashtami, Ganesh Chaturthi, SHRADH and PITRA SHRADH, AATM SHRADH, Adhik Mass and Navratri. Here is the info on DUSSEHRA or VIJYADASHMI. You too can join the effort of sharing information, stories, celebration and mythology surrounding Hindu Festivals. Write about one of the upcoming festivals. Smaller or bigger. Regional or National. Or share the details… Read More »
SAPIENS by Yuval Noah Harari – BOOK REVIEW
SAPIENS- A BRIEF HISTORY OF HUMANKIND- BOOK REVIEW I may be late in reading ‘SAPIENS- A Brief History of Humankind’ by Yuval Noah Harari. Most of my friends have read it and recommended it. Many critics have questioned what Harari says in the book about evolution and revolutions. Some even question his understanding of current… Read More »
Brands as a social entity must respect reality.
Brands like Tanishq are a social entity, alive with persona and attitude. they must ensure campaign like Ekatvam respects social reality.
ALL ABOUT NAVRATRI
#Ignornat Hindu shares all about Navratri. Mythological stories and celebrations. The nine forms of Shakti worshipped during Navratri & more
The Theory of Everything- Stephen Hawking- Book Review
The theory fo everything – Stephen Hawking takes you through a journey of arguments and possibilities over 7 essays- trying to answer a few questions STARTING WITH HOW DIS IT ALL STARTED?
