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Perceptions adulterated with reality
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BIGGBOSS16 need a reality check for next season.

The successful BiggBoss show needs a reality check. It needs freshness in approach, tasks and format for it to continue being the favourite.

Category: ADVERTISING MARKETING Tags: biggboss, BIGGBOSS16, MC STAN, REALITY, SALMAN KHAN

In Your Blood I Run- Sonia Bhatnagar- Book Review

Sonia Bhatnagar’s debut novel – IN YOUR BLOOD I RUN, is an interesting crime thriller set in colonial India. It is a nice read.

Category: BOOK REVIEW Tags: Crime thriller, In Your Blood I run, Sonia Bhatnagar

Travelling- better experience by syncing with destination beat?

Travelling is an investment, and the return is a better experience when one is in sync with the unique destination beat.

Category: ADVERTISING MARKETING LESSONS IN MANAGEMENT Tags: beat, experience, pulse, travel, travelling

Why should you see travel as an investment?

Travelling is traditionally seen as an expense, time to see it as an investment in skill building and personality development and more.

Category: ADVERTISING MARKETING LESSONS IN MANAGEMENT LIFE BLOG Tags: CLEARTRIP, EXPENSE, SKILL DEVELOPMENT, travel

PATHAN – GOING TO BE A SUPER HIT

Pathan is SRK lead film after 4 years and he delivers a performance that does justice to audience expectation.

Category: MOVIE - OTT REVIEW Tags: JOHN, PATHAN, SRK

Uttarakhand – Time to Smell Joshimath Salt

The sinking of Joshimath and the cracks appearing on more than 800 houses is just an indication of a possible man made natural disaster. We must learn and take action.

Category: ADVERTISING MARKETING PUBLISHED ARTICLES Tags: Joshimath, MEDIA, Uttarakhand

“200+ Shocking Truths About Krishna” – DEEP TRIVEDI- BOOK REVIEW

200+ Shocking Truths About Krishna by DEEP TRIVEDI tries to encash interest in Krishna and fails miserably. It is a waste of time and energy.

Category: BOOK REVIEW Tags: 200 truths about krishna, KRIHSNA

Should the dominant archetype and persona gap of employees not worry you?

The employee wears different mask and are perceived as different archetype by the stakeholders, should that really worry you?

Category: ADVERTISING MARKETING LESSONS IN MANAGEMENT

The Haunting of Delhi City- Book Review

Love supernatural, paranormal and Ghost stories. Here , Jatin and Suparna serve 9 supernatural stories in ‘The Haunting Of Delhi City’. Read it.

Category: BOOK REVIEW Tags: book review, Haunting of Delhi City, Jatin, Suparna, supernatural

Purpose-led Vs Without Vs Forced- The purpose hierarchy

Is being purpose-led that important in life and business? Should you discover or force a faked purpose for advantage?

Category: ADVERTISING MARKETING LESSONS IN MANAGEMENT Tags: ADVERTISING, BRAND, MARKETING, PURPOSE-LED
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