MOVIE is no longer a memory milestone.
People still watch a MOVIE, but it is no longer an event that is a memory milestone for the audience. The emotional connection is missing.
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Brand Hunting ground- Hindu Rituals & Practices
Time and again, during the festival period of collective celebration, brands repeatedly question Hindu Rituals and belief
SCIFI FOURTALER – by Dilip Thosar- Book Review
Dilip Thosar is back with another four short stories under FOURTALER. with a smattering of Science Fiction- a genre he loves.
KFC SouthAfrica #AnythingForTaste
KFC South Africa takes the urban legend of Fake Inspector to its logical end. Launches private investigation and sets up hotline.
Brahmastra-Part One SHIVA- MOVIE REVIEW
Go watch Brahmastra – Part One- Shiva in theatre. It is not that bad. And the reason to Boycott do not make sense.
Collective Brand Action on category issues.
When the category faces an issue, maybe the best action is a collective effort rather than each brand trying to address it individually
THE LAST ROOM SURVIVOR. Short Story
It was one of those nights where any room would have done- but then we got all the rooms on the floor but the last room.
MUSIC – An unforgettable experience
late night – the music was hypnotically intoxicating, I stopped to hear it . In the morning when I woke up things were not the same
CRED – Well Bowled Ravi Shastri
CRED Ravi Shastri ad in another of the clutter-breaking crazy. Suddenly, the format and the style started making sense. Is there something to learn from CRED.
The Perfume – short story
Her perfume he recognised after so many years, something she has forgotten in his bachelor pad and he still had it with him.
