The Perfume – short story
Her perfume he recognised after so many years, something she has forgotten in his bachelor pad and he still had it with him.
MOTHERS’ DAY- Deeds Say a Lot More Than Ads.
Mother’s day- opportunities for brands to show being inclusive, gender sensitive and women representation. But deeds say a lot more than ads
Ummedon Ke Pankh- Dwarika Prasad Uniyal- Book Review
UMMEDON KE PANKH – a collection of poems by DWARIKA PRASAD UNIYAL is a treat to reflect upon as they centre around relatable observations.
Coward. A True Advertising Story.
Once a coward always is a coward is a true advertising story from those heady days when there was one or the other parties every Friday
Longlive Goafest
Goafest 2022- the first time I am not attending the event. Here are a few things from past editions – How Goafest has changed through time.
Blame Brands for missing IPL Opportunity.
IPL. is on and the brands don’t seem to exploit the opportunity well enough. Who is to blame, brands- creatives or the strategist.
Gambling or Game Of Skill.
Gaming apps masquerading as ‘Game Of Sill’ advertise in India- helping make gambling socially acceptable. Why not open it all.Have Casino. How are they different?
A Sci-Fi sixpack- Dilip Thosar. Book Review.
A Sci-Fi SixPack I by Dilip Thosar is maybe the first Sci-Fi set of stories I am reading in a decade or two. How did it go- read here.
Unfinished story & the dilemma to attend Goafest2022.
I am faced with a dilemma. Should I attend Goafest2022 and give the unfinished story that started in 2016 a formal closure.
IIMA Logo – Being emotionally Stupid
IIMA Logo change is proposed by the Board, just like they have been tinkering with the dorms. The faculty is up and against the decision.They have not been engaged in the process.
