Sanjeev Kotnala https://sanjeevkotnala.com/sanjeev-kotnala-brand-and-marketing-advisor/ Perceptions Adulterated with Reality

HOLI – Devtulya Kids Show Daag Ache hai!

Holi- Daag and detergent a perfect recipe – think it been stretched by Surf for far too long with DAAG ACHE HAI- Needs to be rejuvenated.

Women’s day. There have been changes but small and too slow. A societal change requires Individual action. What been your contribution.

Adidas sports bra campaign featured 25 pairs of nude breasts. It created a polarised reaction- but the brand handled it well. Learnings.

Tea Brands in past have collectively shared hard hitting mind body soul awakening communication, missing their impact this election.

Brands try to be witty and humorous. At times messages have double meaning but then the double meaning lies in the mind of the audience.

Multinational brands in Pakistan tweeting on Kashmir Solidarity day leading to Boycott call in India

Netflix has not been as successful In India as it wanted to. Here is what Twittragist- strategists on twitter suggested Netflix

Tata Sky changed its name to Tata Play and to communicate they produced very entertaining and engaging films with Saif and Kareena.

Condom brands been fighting the Thinest battle- which is expected to enhance pleasure. Skore now scores with its thinnest condom- NOTHING

What Does It Mean to be ‘Indian’? A question with no answer. This book by S.N Balagangadhara tries to answer- to know more- read on