Sanjeev Kotnala https://sanjeevkotnala.com/sanjeev-kotnala-brand-and-marketing-advisor/ Perceptions Adulterated with Reality

BIGGBOSS14- Not the BiggBoss I like.

BiggBoss is my favourite reality show on Indian television. But BiggBoss14 was a disappointment. It was not meeting the expectation.

Brand Engaging with multiple advantages

Creative fear an unfocused brand brief. Few creative teams rise to the occasion creating engaging communication.

Murder in Old Bombay By Nev March. BOOK REVIEW

Murder in Old Bombay was not on my reading list, but recommended by a friend, I was soon deep into investigation, well did it engage?

10 Superb Creatives from Super Bowl 55.

Super Bowl for me is an exhibition of creativity and brand communication. This year too, I was not disappointed with 10 commercials worth talking about.

Is there a Black Hole in your organisation?

Black Hole draws every energy inwards and makes the people around ineffective and inefficiency. They need to be checked if the organisation wants to grow.

MYNTRA- LOGO KA KAAM HAI KEHNA

Myntra changed its logo because an activist saw it differently. A slight tweak made all the difference. Welcome to a new activism.

Republic day- yet another Wake-up call for Govt.

Republic day saw the protesting farmers rioting and holding city, the citizen and the Government to ransom. This has to stop. No amount of political strategy can defend it.