ASCI has recently announced the influencer guidelines, effective 14th June 2021. It is a good move but the guidelines need to evolve with time. The past track record of ASCI is not so great.
Brand Modi completes seven years in power. A lot has changed. it is now dented & dusted. Must act now to rejuvenate and shine again. Possibilities exist as it is strong brand with hardly any competition in national level
Why find problem with JUGAAD. Maybe it is unsustainable and not scientific. But it saved the situation- look at the root cause of needing it.
The recent ad by the regional brand BAIL KOHlU is different than any other cooking oil brand- will it succeed to do the job
Life An Existential Cocktail is a series of poems by Bienu Varma Vaghela . They are questions and probes into the experiences and expectations. Set in a unique style that asks you to read- wait- digest and think through before reading the next poem.
THE NATION IS REELING UNDER THE SECOND WAVE OF COVID19. IT IS A FAILURE- BUT WE MUST REGROUP AND TAKE ACTION. Contribute in which ever we can.
The Making of STAR India traces episodes of struggle- leadership – collaboration and success of it from start to it becoming the media giant. And it comes through the tenure of COOs and CEOs at the helm.
JSW PAINTS launched ‘all colour one price’ campaign. why should different colors be priced differently? Is that relevant? Will it make a difference?
Rays from the Eclipsed Sun by Narendra Chauhan is a simple story of friendship and belief. Of life and how things move on.
25th April 2021, New Indian Express the newspaper in south of India announced discontinuing the IPL coverage. Are they right. What do people feel?
