GEN-S is growing. They have the money- time. And the brands are still to strategically focus and approach this largely untapped segment. And soon they are going to be the game changers for many categories.
Brands like dancers have their signature move that sets the tone. The brand can use them as verbal nails and high visual hammering.
The government is known to act slowly and is constrained by the operating laws. Most of the time, the government tries to manipulate, control and at times ban the consumption of things that are addictive or can lead to addictive or polarized behaviour. Things that may be against the moral and ethical fabric of family… Read More: TIME TO RETHINK- GAMBLING RESPONSIBLY. »
Business is catching and exploiting the trends earlier than others. Here are some observations threatening to become trends worth watching
Brands have been trying to connect with the audience. The audience is divided and seems the brands are no longer in touch with the audience.
Life Insurance companies miss an opportunity to be humorously logical and maybe more effective than just being informative and educative.
Which Life Are You From?, Mayank Gaur weaves a story of many lives, Incarnation, meeting of the soulmates, love, care & defined destinies. It is a lovely story and you believe in multiple lives or not- you will enjoy reading it.
Hindu Rites & Rituals by KV Singh is a below par attempt at trying to provide scientific foundation and rational to rituals of Hindu religion.
Ads of UpGrad about UpGrading career prospect with online education. They clearly address current perception & present believable alternative.
