Which Life Are You From?, Mayank Gaur weaves a story of many lives, Incarnation, meeting of the soulmates, love, care & defined destinies. It is a lovely story and you believe in multiple lives or not- you will enjoy reading it.
Hindu Rites & Rituals by KV Singh is a below par attempt at trying to provide scientific foundation and rational to rituals of Hindu religion.
Ads of UpGrad about UpGrading career prospect with online education. They clearly address current perception & present believable alternative.
Brands have an opportunity to remake repurpose earlier communication that is relevant today. Be it gender role reversal or re-contextualising. Sometime it can get so much buzz and sometime you could be trolled for it. So, which ads would you want remade
ASCI never question media- it is the advertiser and the agency. However in case of Native advt or advertorial print is an equal partner. Is print not the biggest media to be questioned and self-regulated. What about Government ads – are they more equal than others in the eyes of ASCI
Indian advertising has not much leveraged the scenes from iconic Indian movies. Here are two good example of perfect fit.
Print the traditional media enjoys huge trust, but it has been eroding for some time. Will the TOI campaign work magic? And can a B2C campaign work on B2B front.
Consistency and relevance- is key to this SURAKSHA thought that GULF OIL leverages during RAKSHABANDHAN. Here is whats happening
Olympics and the brands trying to leverage the achievements has given moment marketing a flip. Now brands have to be extra cautious and creatively smart to exploit such opportunities.
