A consultant always sees opportunity.
Consultants have a positive outlook. They are not easily upset with problems because they see them as an opportunity- for which they are prepared
Search Results for: goafest
#Adswelove, Every Effort Counts in Print Advertising!
The Economic Times, under its popular Wednesday supplement Brand Equity, launched #AdsWeLove. It will recognise the best print advertising. The Times of India Group is undoubtedly the thought leader in print marketing. It has a presence in power and influencing centres of brand and marketing. #Adswelove is a small but significant step by Times of… Read More »
Stop dodging plagiarism and speculative pitches bullet
Plagiarism and creative coincidence have survived far too long in the Industry. Sometimes pitches have been blamed and many times inability to act has been the favourite excuse. Many times they have been termed as inspired and adapted versions. The recent high profile plagiarism case created a few conversations. Trade portals, social media and business… Read More »
ADFEST PATTAYA 2019, Why You Should attend it?.
The year 2019 started with the IAA World Congress held at Kochi. Pattaya Adfest 2019 will follow it from 20th to 23rd March 2019 at the Royal Cliff Hotels Group, Pattaya. Goafest is scheduled from 11th to 13th April 2019 at Grand Hyatt, Goa. May is the month of ZEE Melt, to be held on 30th and 31st May at Dome NSCI, Mumbai. Kyoorius awards… Read More »
What Made IAA WORLD CONGRESS a grand success
The IAA World Congress held at Lulu Bolgatty International Convention Centre (LBICC), Kochi from February 20 to 22 was a grand success. Most of the delegates I met were satisfied with the sessions, set-up and infrastructure. Time to congratulate Srinivasan Swamy, Ramesh Narayan, Pradeep Guha, and the extended team of IAA India, sponsors, delegates and… Read More »
Guru Purnima, I learnt what I must not do.
I remember the moment on Guru Purnima. It was late at night. I was returning from the IAA Leadership Awards. I had just popped in another chewing gum when I opened the winner envelope I have been holding tight. The 23rd winner. At IAA Leadership Awards last Friday, fourteen leaders were identified across categories and… Read More »
Book Review: Sanjay Dutt- story of Bollywood’s Bad Boy
As Rajesh Khanna was the first Superstar and Pran the first Villian, Sanjay Baba is the first real bad boy of Indian cinema. You can not ignore him. There has been enough written about him. I belong to a generation that has grown with him. We were in college when his first movie was released.… Read More »
Do Call-for-Entry campaigns reflect reality?
The call-for-entry campaigns may not be reflecting the true picture. In fact, awards will be better served if they concentrate on few other things to maximise differentiation, relevance and impact. The rising cost of entry, the controversies surrounding awards and the perceived value is forcing many agencies to evaluate their options of awards to enter… Read More »
Who to blame for SOCIAL Skew in creative awards win.
‘So we have a new agency of the year’… my chirpy greeting to an industry veteran while leaving Goa’s Grand Hyatt got an unexciting almost conversation closing reply ‘You wearing a nice red shirt, and the jeans are good too’. I realised it was not a good subject to discuss. The dejection was complete. The… Read More »
Advertising Industry ignores the elephant in the room.
How did advertising Industry fail to address the elephant in the room? I campaigned for ‘Wearing a touch of white’ in support of ASCI at Goafest 2018 with a lot of conviction and less of confidence. It was also a protest against the apparent lack of collectivism in the Industry and Baba Ramdev’s consistent blatant… Read More »
