Brand Engaging with multiple advantages
Creative fear an unfocused brand brief. Few creative teams rise to the occasion creating engaging communication.
Murder in Old Bombay By Nev March. BOOK REVIEW
Murder in Old Bombay was not on my reading list, but recommended by a friend, I was soon deep into investigation, well did it engage?
10 Superb Creatives from Super Bowl 55.
Super Bowl for me is an exhibition of creativity and brand communication. This year too, I was not disappointed with 10 commercials worth talking about.
Is there a Black Hole in your organisation?
Black Hole draws every energy inwards and makes the people around ineffective and inefficiency. They need to be checked if the organisation wants to grow.
MYNTRA- LOGO KA KAAM HAI KEHNA
Myntra changed its logo because an activist saw it differently. A slight tweak made all the difference. Welcome to a new activism.
Republic day- yet another Wake-up call for Govt.
Republic day saw the protesting farmers rioting and holding city, the citizen and the Government to ransom. This has to stop. No amount of political strategy can defend it.
What to say Vs How to say it.
When resources are low and things need to be prioritised- what matters more. What to say or How to say it.
MHADEI- Lynn de Souza- Book review.
Mhadei is a short autobiographical sketch of Indian Navy most decorated boat. Get on the journey and sail with Mhadei.
The Book Of Aspiration. Book Review
The Book of Aspiration is a compilation of Autobiographical sketch of few of the well known social leaders, thus bridging a gap that existed
FIXIT shows how to fix it- Functionally & emotionally
Dr FIXIT, the brand is a classic example of leveraging consistent creative language. We all know, how creative minds always try to find different ways to present things. It is part of their role expectation. The brands also want to Innovate and improvise. The brand guidelines are often wrongly quoted as constraints and stifling freedom… Read More: FIXIT shows how to fix it- Functionally & emotionally »
