CHANGE! Nothing Has Changed for the marketers.

There, I have said it! ‘Change! Nothing Has changed for the Marketers’. Am I being out of sync with reality? Or just being provocative to grab your attention? Everyone across the world is busy discussing the impact of COVID-19. Pundits have sliced, spliced, and dissected the truth. The old way, it seems, is no longer… Read More »

FINAL INNINGS- SUNIL GUPTA-BOOK REVIEW

Sunil Gupta the author of ‘Final Innings’ was my bosses’ boss and the head of Delhi Branch of HTA in the Nineties. The address of the biggest agency in Delhi read; Above the Ball Bearing Market, Rani Jhansi Road, Jhandewalan, New Delhi.   Sunil Gupta, a strict no-nonsense person approached advertising, cricket, bridge and theatre… Read More »