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Perceptions adulterated with reality
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IIMA HERITAGE DORMS – RESTORE OR DEMOLISH.

The red brick and mortar architectural wonder designed by Louis Khan is a visual identify of IIMA. Currently a debate carries on- management wants to demolish the dorms and alumni wants to protect them

Category: LESSONS IN MANAGEMENT PUBLISHED ARTICLES Tags: BRAND IDENTITY, HERITAGE DORM, IIMA, LOUIS KHAN

UNCAGE THE BOOKS 2022 – COME JOIN THE MOVEMENT.

Why keep the books that you are never going to read again or refer to? why not set them free? uncage the books- so that others can benefit

Category: ADVERTISING MARKETING LESSONS IN MANAGEMENT LIFE BLOG PUBLISHED ARTICLES Tags: ADVERTISING, books, uncage the books

GoaFest 2021: No News is Not Good News.

There is no news about GoaFest 2021. In all probability, it is not happening. I question, if other awards could adapt why not GoaFest?

Category: ADVERTISING MARKETING Tags: AAAI, ADCLUB, Cannes, filmfare, GOAFEST, GoaFest 2021

Amen- the autobiography of a nun – Sister Jasme. Review.

AMEN was controversial. there were huge expectation from the book. one expected it to expose the wrong doings within the church.however, when yu finished reading it- the feeling was totally different.

Category: BOOK REVIEW

Mind the gap between Expectation & Experience.

life is all about Expectation and Experience. for success, just manage the gap between them across the personal & professional front.

Category: FUN IN PROFESSIONAL LIFE LESSONS IN MANAGEMENT LIFE BLOG

Khyaalon Ki Tapri- Poem collection by Meraj Hasan ‘meem’. review

KHYAALON KI TAPRI is a collection of 50 poems by Meraj Hasan ‘meem’. Poems capturing thoughts, images and perspectives from everyday life.

Category: BOOK REVIEW FUN IN PROFESSIONAL LIFE Tags: adda

Time, newspapers stopped cheating readers.

Newspapers now days are full of sponsored – paid content and native advertising without them being identified. in effect cheating readers. In process the reader-content- newspaper trust is broken.

Category: ADVERTISING MARKETING PUBLISHED ARTICLES Tags: CONTENT, native advertising, newspaper, NEWSPAPERS

The Ministry of Common Sense – Martin Lindstrom

The latest Martin Lindstrom book- The Ministry Of common Sense questions the lack of common sense and its application in the corporates. Martin offers some solutions.

Category: BOOK REVIEW PUBLISHED ARTICLES Tags: SMALLDATA

International Women’s Day. You can be the difference!

We have been celebrating 8th March as International Women’s day for long. Not much has changed as the need to celebrate shows. Why not be the change .

Category: ADVERTISING MARKETING PUBLISHED ARTICLES Tags: BRAND PURPOSE, MARKETING

BIGGBOSS14- Not the BiggBoss I like.

BiggBoss is my favourite reality show on Indian television. But BiggBoss14 was a disappointment. It was not meeting the expectation.

Category: ADVERTISING MARKETING PUBLISHED ARTICLES Tags: biggboss, BIGGBOSS14, SLAMAN KHAN
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