The Ministry of Common Sense – Martin Lindstrom
The latest Martin Lindstrom book- The Ministry Of common Sense questions the lack of common sense and its application in the corporates. Martin offers some solutions.
International Women’s Day. You can be the difference!
We have been celebrating 8th March as International Women’s day for long. Not much has changed as the need to celebrate shows. Why not be the change .
BIGGBOSS14- Not the BiggBoss I like.
BiggBoss is my favourite reality show on Indian television. But BiggBoss14 was a disappointment. It was not meeting the expectation.
Brand Engaging with multiple advantages
Creative fear an unfocused brand brief. Few creative teams rise to the occasion creating engaging communication.
Murder in Old Bombay By Nev March. BOOK REVIEW
Murder in Old Bombay was not on my reading list, but recommended by a friend, I was soon deep into investigation, well did it engage?
10 Superb Creatives from Super Bowl 55.
Super Bowl for me is an exhibition of creativity and brand communication. This year too, I was not disappointed with 10 commercials worth talking about.
Is there a Black Hole in your organisation?
Black Hole draws every energy inwards and makes the people around ineffective and inefficiency. They need to be checked if the organisation wants to grow.
MYNTRA- LOGO KA KAAM HAI KEHNA
Myntra changed its logo because an activist saw it differently. A slight tweak made all the difference. Welcome to a new activism.
Republic day- yet another Wake-up call for Govt.
Republic day saw the protesting farmers rioting and holding city, the citizen and the Government to ransom. This has to stop. No amount of political strategy can defend it.
What to say Vs How to say it.
When resources are low and things need to be prioritised- what matters more. What to say or How to say it.
