Seeing the message ‘You have been unsubscribed’ gives that momentarily feeling of Moksha. You think you have won the battle against spams and personalised unwarranted e-mails. It is Maya, an illusion. The same domain rises like a phoenix and starts spamming you sooner than you can say ‘Om Namah Shivaya’. Visiting ant banking, insurance or… Read More »
Your mental and emotional state is in your business. So is Happiness. Blaming the circumstances and other characters in the episode of your life, you only gain temporary relief in escapism. To be happy, you need to commit self to keep yourself happy. It is not to deny the impression and impact various materialistic outcomes,… Read More »
‘102 not out’ is a nice movie. It is a decently watchable film. Its old style what we call Halki-fhulki all family entertainer. Do not expect the brilliance of Hrishikesh Mukherjee film and you will be fine. It is a film where the roles are reversed than what you may expect in real life. 102… Read More »
Can lack of Wifi and Mobile connectivity be an advantage? Recently I was at Coconut Hut at Divegar on the Konkan belt. It is a small cosy resort with 20 rooms and a swimming pool right at the centre. It has no WiFi. If I was to know it before arriving at the resort, I… Read More »
The Reunion- that happened Last year around the same time, the peace at Mist View Bungalows, a 4-BHK property in Lonavala is broken by a team of five fifty-plus males. They were coming together after few decades/ This was the reunion of one of the class Xth board from the early eighties of Kendriya Vidyalaya… Read More »
Is CEAT facing issues with its talent management? Or are there work culture issues? In the current recruitment market, candidates are worried about the choices they make. There are numerous unanswered questions before them. Everyone wants to know more about the organisational culture and values in detail. Most of company culture knowledge is a result… Read More »
‘So we have a new agency of the year’… my chirpy greeting to an industry veteran while leaving Goa’s Grand Hyatt got an unexciting almost conversation closing reply ‘You wearing a nice red shirt, and the jeans are good too’. I realised it was not a good subject to discuss. The dejection was complete. The… Read More »
The 13th edition of Goafest lived to its promise of being more productive and better than the last edition. There were visible, and determined efforts to make it a better experience. Goafest remains a work-in-progress with a promise of ‘Best yet to come’ – and I will take that. This article is not a Goafest… Read More »
How did advertising Industry fail to address the elephant in the room? I campaigned for ‘Wearing a touch of white’ in support of ASCI at Goafest 2018 with a lot of conviction and less of confidence. It was also a protest against the apparent lack of collectivism in the Industry and Baba Ramdev’s consistent blatant… Read More »
Show your appreciation and support for ASCI, WEAR A TOUCH OF WHITE WHITE on 5th April 2018 at Goafest. Tomorrow is the inaugural session of the 13th edition of Goafest, the Khumbh of Indian Advertising. I expect every work awarded or displayed at Goafest confirms to the ASCI guidelines, which is the outcome of Industry… Read More »
