Milan Vohra, known as India’s first Mills & Boon author has been a colleague in my advertising days. This is her third book. And it starts with a similar scene. It lets you know at the beginning that ‘Ragini is not really a damsel, and she’s certainly not in any major distress’. After that, you… Read More »
So, BCCI dropped former Indian skipper M S Dhoni from the list of centrally contracted players. It was coming he has not been in the national team for some time since July 9 2019, when he played the World Cup semi-final. That is long enough a gap. Surprisingly, when so many questions are being raised,… Read More »
OH! Finally, we are talking about the ad where the Adweek Super Bowl bot is the copywriter. Adweek defines it as “an AI-powered creative force that generates ad concepts and posts them on twitter”. These ad concepts were created using real brands and celebrities. Playfully, WIX.com went ahead and converted one of the ad concepts… Read More »
‘Big Data’ and ‘Data Analytics’ is everywhere. It is the current buzzword, just like Machine Learning, Artificial Intelligence and BlockChain. It seems unless you are not working with Big Data, you are not in business. However, not every organisation has the capability, resources or a mindset to walk the Big Data and Data Analytics road.… Read More »
The idea is simple and it takes from what is called ‘GOODNEWS’- the news about the pregnancy. However, in the film, it comes with the rider of Sperm mix-up in an IVF (in-vitro fertilization) procedure. There are two couples. Deepti (Kareena Kapoor Khan) and Varun Batra (Akshay Kumar), and Honey (Diljit Dosanjh) and Monika (Kiara… Read More »
Welcome, 2020. Two decades are over. The next one starts. Will the next decade be different for Advertising and Marketing? Will the changes be more violent sudden and disruptive? The industry shifts and changes are like climate change. We know they are happening. However, seeing the real impact takes time. LOT HAS CHANGED. YET, NOTHING… Read More »
The Government failed to release NRC and CAA advertisements and using all communication channels to place the true picture before the nation and thus avoid burning the nation
KAB TAK ? is a question all of us are asking. Oh! We have raised the question through centuries in muted, hushed conversations and suppressed closed minds. No, I do not expect much to change in my lifetime, but for the sake of future generation, a start needs to be made. The good thing about… Read More »
name=”twitter:site” content=”@nytimes”> Sometime back, I watched a film from Policy Bazar on Term Insurance. This time there was a small catch. The film was about a mother joining her job just six months after her first childbirth. Created by Enormous Brands, it is a decent film meeting the objective of asking working women to re-evaluate… Read More »
Sustained disruption is the only for a brand to create impact in a scenario where-every one is trying to disrupt.
