In her book ‘Visual Hammer. Nail your brand into the mind with the emotional power of a visual’, Laura Ries, takes her basic proposition and then hits it so many times in so many ways that the Nail does get deep into your mind. Yes, VISUAL HAMMER matters. I was wanting to read this book after… Read More »
Today is the friendship Sunday. Tomorrow is the Rakshabandan Monday. There is not much of friendship frenzy. It seems the fad of collectivism is dying a slow death. It is restricted to the tweets, and Facebook mentions. However, the social post, short films and brand messages have started bombarding the inboxes with Rakhi messages. The… Read More »
I had my brush with Darknet (or Deepnet) by mistake on clicking some links that sent me on a trail that I quickly terminated. It was enough for me to ask Google Chacha for his advice. I have time and again thought about such a possibility, parallel universe, good vs evil, anti net, mysterious net… Read More »
Getting back to an ‘ex’ is never an easy task. To expect the romance to flame up or to start from where one left is over expecting the welcome. It is a lot more complicated that when a person decides to join back his ex-organisation. The homecoming, boomerang employee is not a new phenomenon in… Read More »
In this case, call me old-fashioned or otherwise, the warning goes high. Go watch it with your spouse and/or significant other in life. Watching it with your adolescent daughter is not my cup of tea. Is it vulgar? The answer is No. Is it sexual? And the answer is No and yes. It deals with… Read More »
I am sure we all vote YES for flexible-timing. I also would bet most of us have experienced remote working. Yes, thrive on such a technology marvel and dream of the constraint-free life unveiling before the new generation. We are blinded by the advantages to miss the twin edged swords of technology. It is relentlessly… Read More »
It feels bad. It feels stupid. It is de-motivating, and you are left wondering what went wrong. When the brand moves in advertising business, it breaks many hearts and in some case careers. That is not even half the story. It is nothing new. It is part of life, and it happens to the best… Read More »
Atithi Tum Kab Jaoge? by Ashwin Dhir was a laugh riot. It was a new joke in town. GUEST IN LONDON ( GIL) is a poorly delivered repeat joke. This time it is not Mumbai but London. It is the young cast of Aryan (Kartik Aaryan as a software engineer) getting into fake marriage with… Read More »
June 27 1987 is the day advertising started its metamorphosis. Or so people would like you to believe. That day, Martin Sorrell with a confidence that only he understood made the successful hostile takeover of J Water Thompson (JWT). Most likely, he was unsure of the destination or the choices he will have to make… Read More »
Rajesh sits in the corridor outside the boardroom, still unsure why he’s being branded a sexual predator and an exploiter of women. Why was his behaviour and past being probed? He has always been warm-hearted, easy-going. Nothing has changed and yet everything in his life could fall apart. It seems that the new junior in… Read More »
