10 Books to read from 2016

As 2016 comes to an end, here I am with the round-up of books I recommend reading. (Click at the respective year to read the list of the books I recommended in 2014 and 2015) And right at the top comes the disclaimer. Frankly, I have read most of them, but not all of them.… Read More »

DANGAL – what a team work can achieve.

Dangal, is one of those inspirations, motivational and hugely gratifying. A film that brings alive human and nationalistic emotions in the same breath. I have no hesitation to admit, that there were many moments when my eyes were moist (understatement). If I try pin-pointing specific episodes within the film as special, I will be doing… Read More »

Advertising chasing new scapegoats- Celebrities.

The ASCI code for  ‘Celebrity in Advertising’ is something I fail to understand. As per national  tradition, certain highly influential people, business leaders, religious leaders, politicians, government functionaries, Bureaucrats and people like doctors, authors, activists and educationists have been treated with kid gloves. To me, any such guideline must cut across all segments and not… Read More »

Control or be Controlled by your Emotions

None of us have a professional or personal life where everything is fine. Perfection is anyway a work-in-progress, so is satisfaction and happiness. It is said, ‘Everything can be taken from a man but the last of human freedoms – the ability to choose one’s attitude in a given set of circumstances, to choose one’s… Read More »

Brilliant Storytelling…- BOOK REVIEW- A Village Dies- by Ivan Arthur

After a long time, I read a book that is an example of brilliant storytelling. ‘A Village Dies – your invitation to a memorable funeral’ by Ivan Arthur. Published by ‘Speaking Tiger’. It is a story in convenient flashbacks. TVD, is a story of two villages Kevni and Amboli, in erstwhile Bombay. A mixed community… Read More »

Surgical Strike- Free Pitches and Scam ads not accepted

Like in the speech given by Chatur in the film 3Idiots where certain parts of a speech were replaced, here’s an attempt to do the same with Prime Minister Narendra Modi’s address to the nation on November 8, 2016 where he announced the demonetising of Rs 500 and Rs 1000 notes in an attempt to… Read More »