GOAFEST, Meets Expectation – Promises to be better

The 13th edition of Goafest lived to its promise of being more productive and better than the last edition. There were visible, and determined efforts to make it a better experience. Goafest remains a work-in-progress with a promise of ‘Best yet to come’ – and I will take that. This article is not a Goafest… Read More »

Advertising Industry ignores the elephant in the room.

How did advertising Industry fail to address the elephant in the room? I campaigned for ‘Wearing a touch of white’ in support of ASCI at Goafest 2018 with a lot of conviction and less of confidence. It was also a protest against the apparent lack of collectivism in the Industry and Baba Ramdev’s consistent blatant… Read More »

Support ASCI, WEAR A TOUCH OF WHITE on 5th April at Goafest #ProudOfASCI

Show your appreciation and support for ASCI, WEAR A TOUCH OF WHITE WHITE on 5th April 2018 at Goafest. Tomorrow is the inaugural session of the 13th edition of Goafest, the Khumbh of Indian Advertising. I expect every work awarded or displayed at Goafest confirms to the ASCI guidelines, which is the outcome of Industry… Read More »

Why inviting Baba Ramdev to Goafest a wrong call?

BABA RAMDEV as speaker in GOAFEST. The industry demonstrates lack of collectivism and self-respect. I am raising a voice because others have decided to conveniently remain silent. It must share with my well-wishers the reason for my proposed blackband protest against Baba Ramdev, keynote speaker at Goafest on April 5, 2018. The fest is the annual event… Read More »

‘THE ART OF INNOVATION’ by Tom Kelly. Book Review

IDEO is a respected design & innovation firm. Tom Kelly, the author of The Art of Innovation, is a partner at IDEO. In the book’ The Art of Innovation’, he takes you on a roller coaster ride of innovative thinking and experimentation. He shares the strategies and the recipe for successful innovation. “Out there in… Read More »

‘A Century Is Not Enough’ Sourav Ganguly

‘A Century is not Enough – is not my autobiography’ says Sourav Ganguly, the former Indian Cricket captain. Once, you read the book; you know Dada is holding back a lot of punches. The fans will have to wait. “It is your inner voice that has to eventually prompt you to set the desperation aside… Read More »