I know this is late. In today’s world, this PAN-BOND event is no longer the news. However, the subject is not dead as the advertising community seems polarised in commenting on it. More has been said, commented and shared on the last Friday’s seemingly innocuous front-page press ad of Pan Bahar (PAB) that was talk… Read More »
This is a time of great anxiety for the marketers. The traditional synchronised product development process that they so wisely learnt and understood was never a complex process. It was a seamless choreographed process. The collaborating teams from verticals like research, manufacturing, marketing, communication and sales found their unique ways to formulate benefit claims to… Read More »
There are many images of MSD (played by Sushant Singh Rajput) etched in Indian Cricket lovers and follower’s mind. One of them is the Cricket World Cup against Srilanka, The T-20 world cup against Pakistan, The famed helicopter shot, Dhoni leaving the ball under his legs for a run out or not leaving the ball… Read More »
If one was to believe the rural masses and the message that comes loud and clear, then there is nothing called Corporate Social Responsibility. There are NGOs and charities but no CSR. The rural masses are clear that the need of CSR is seen as the failure of GSR or Government Social Responsibility. Truly so,… Read More »
It is beyond my comprehension, why most of the influential well-known people keep books caged in the fancy book rack’s along the wall of their reading room. The literary over the tortured ego wall proudly display’s the collection. The books sourced, owned and hopefully read by them. The books act like trophies, and they pose… Read More »
Let me take you back to the night of December 31, 2015 and January 1, 2016. You are most likely with friends enjoying the moment. You have plans and determination in your eyes. There are resolutions you have so cleverly crafted to leave no escape route open. You are after all a highly determined person.… Read More »
This is a film every person above a certain age should see. Censor board may believe the age to be over 18 and give it a UA certificate. I clearly think otherwise. I pray that the Government declares it TAXFREE, and the LANGUAGE DUBS are shown across the nation. NO, it is still not a… Read More »
An underwear seller who can hit sixes at will in his mohalla cricket to underworld henchmen who has natural talent for Golf, so good that without much he is hitting for the championship board. And then the ultimate, Lagan equivalent stroke. No prize for guessing it right. A hole in one, that too, through a… Read More »
It is not new that the monolithic marketing departments are crumbling, ever held tenderly by the omnipresent but not so omnipotent all-knowing marketing director. Fragmented media channels along with the emergence of multiple touch points have created a need for expert zones and pockets of specialisation. The ever-exploitable unsatisfied lust of an overtly voyeuristic customer… Read More »
There is not much to substantiate, but I fear news media credibility in the second most trusted nation* has taken a beating. It may be just at the edge ready to give politicians a run for bias and distrust. Social media is surely (not suddenly) becoming the media of trust. WOM was always more credible.… Read More »
