The call-for-entry campaigns may not be reflecting the true picture. In fact, awards will be better served if they concentrate on few other things to maximise differentiation, relevance and impact. The rising cost of entry, the controversies surrounding awards and the perceived value is forcing many agencies to evaluate their options of awards to enter… Read More »
Life is crazy, demanding world of MAdTech professional; Media/marketing, Advertising, and technology. In addition to the pressure and demands of the organisation, there are many that are self-created. There are so many equations and variables to be balanced in an otherwise unpredictable environment. We live in a sea of uncertainties. There is with no assurance… Read More »
How brands benefit from synchronisation their engagement on Twitter and TV? Most audiences engage with their mobile while watching television. There is always a second screen in play. This viewing pattern was earlier seen as a problem before someone decided deep-dive to understand the impact and use it to advantage. Recently after the hugely debated… Read More »
When your country is not playing the World Cup this summer. There is only one thing you can do. Adopt a country that is. I remember 1985 world cup. At the institute, there was two type of people. One watching the World cup in the night on hired television sets and coming to classes with… Read More »
Seeing the message ‘You have been unsubscribed’ gives that momentarily feeling of Moksha. You think you have won the battle against spams and personalised unwarranted e-mails. It is Maya, an illusion. The same domain rises like a phoenix and starts spamming you sooner than you can say ‘Om Namah Shivaya’. Visiting ant banking, insurance or… Read More »
Your mental and emotional state is in your business. So is Happiness. Blaming the circumstances and other characters in the episode of your life, you only gain temporary relief in escapism. To be happy, you need to commit self to keep yourself happy. It is not to deny the impression and impact various materialistic outcomes,… Read More »
‘102 not out’ is a nice movie. It is a decently watchable film. Its old style what we call Halki-fhulki all family entertainer. Do not expect the brilliance of Hrishikesh Mukherjee film and you will be fine. It is a film where the roles are reversed than what you may expect in real life. 102… Read More »
Can lack of Wifi and Mobile connectivity be an advantage? Recently I was at Coconut Hut at Divegar on the Konkan belt. It is a small cosy resort with 20 rooms and a swimming pool right at the centre. It has no WiFi. If I was to know it before arriving at the resort, I… Read More »
The Reunion- that happened Last year around the same time, the peace at Mist View Bungalows, a 4-BHK property in Lonavala is broken by a team of five fifty-plus males. They were coming together after few decades/ This was the reunion of one of the class Xth board from the early eighties of Kendriya Vidyalaya… Read More »
Is CEAT facing issues with its talent management? Or are there work culture issues? In the current recruitment market, candidates are worried about the choices they make. There are numerous unanswered questions before them. Everyone wants to know more about the organisational culture and values in detail. Most of company culture knowledge is a result… Read More »
