Who the hell is MILO KOTNALA?

11th December was MILO KOTNALA birthday. That’s not the actual date. However, that the date Milo Kotnala came home in 2017. So who the hell is Milo Kotnala?  MILO KOTNALA, a part of the family. The latest member of KOTNALA’s of Kandivali. My daughter Preetica has been after us to get a pet at home.… Read More: Who the hell is MILO KOTNALA? »

MODI BRAND-I TAKES A BEATING

 big question that STATE ELECTIONS THROW A TWIST IN THE TAIL. The results of the five state elections are out. Many are surprised and many are iterating, they have predicted this resurgence of Congress. Meanwhile, the big question is; has the aura of Narendra Modi’s Brand-I taken a beating. It is a subject of debate… Read More: MODI BRAND-I TAKES A BEATING »

‘CHHAKKA PUNJA 3’ breaks Bollywood suffocating hold in Nepal.

The Nepali film ‘Chhakkka Punja 3′ makes a dominant statement on Nepal education system. I am in Kathmandu, attending  ‘A Forum for Reflections and Action – Education for Public Good in South Asia’  organised by the Centre for Educational Policies and Practices’ Nepal and supported by Aid-et-Action. The schedule read, viewing of Nepali Film ‘Chhakka… Read More: ‘CHHAKKA PUNJA 3’ breaks Bollywood suffocating hold in Nepal. »

Indigo Blinked early on Customer Frustration.

Last week, Indigo, the best on-time performing airline of India, made an announcement. It said it would start charging for any seat selected on web check-in.  Oh, well, it graciously offered the option of free seat check-in at the airport. As expected, it led to loud protests and negative sentiments on social media. Finally, Indigo… Read More: Indigo Blinked early on Customer Frustration. »

Many Lives Many Masters- Book Review

I picked up the book ‘ MANY LIVES MANY MASTERS ’ on the recommendation of my dear friend Aditya Amar. It is a tough book to put down. You always want to know more. You want to know, what the well-respected psychiatrist Dr Brian Weiss (author) finds next while treating a complicated case of 27-year-old Catherine in… Read More: Many Lives Many Masters- Book Review »

Terminating client-agency relationship professionally.

What is true for personal life is true for professional life too. Relationships take time to build. Same is true of Client-agency relationship. They need an investment of time, efforts and a lot of trust and faith. Moreover, yet, in many relationships, there comes a stage when breaking it is more productive than continuing with… Read More: Terminating client-agency relationship professionally. »

Cinema must self-regulate ad breaks.

CINEMA SELF REGULATION! Cinema must learn from other media and how self-regulation has helped to keep the Government intervention to a minimum. To a large extent, television, radio and print are self-regulated. Digital too is trying with new matrices, technology, transparency, and consumer freedom. The ‘Gold Standard’ is one such effort. ASCI on the other… Read More: Cinema must self-regulate ad breaks. »

THUGS OF HINDOSTAN THUGS AUDIENCE.

‘THUGS OF HINDUSTAN’ (TOH) is an utter disappointment. In a year where offbeat subjects and films like ‘Bhadhai Ho‘ is making the audience get back to cinema, Thugs of Hindostan experience may hold them away from theatres. ‘Thugs of Hindostan’ got nothing new. When the Britishers kill the king and Queen, the loyal, brave warrior… Read More: THUGS OF HINDOSTAN THUGS AUDIENCE. »

8 Diwali Films that caught my eye.

HAPPY DIWALI. Festival time is advertising time. There are many region-specific windows of festivities like Bihu, Onam, Durga Puja, Holi, Makar Sankranti, and Kojagiri etc. Alternatively, the same festival celebrated under different regional IPR across regions. However, nothing beats Diwali as the festival of advertising nationally. Brands know festivals are the time to indulge and… Read More: 8 Diwali Films that caught my eye. »

False covers, conditioning of the print reader.

There has to some logic behind the magic of multiple false covers in dominant newspapers across the country. Come festival time, and suddenly you have to wade through a barrage of the false front page to reach the real front page with news. AM I THE ONLY ONE MISSING THE LOGIC OF MULTIPLE FALSE COVER?… Read More: False covers, conditioning of the print reader. »