Manoj Bajpai holds ‘SATYAMEV JAYATE’ and steals the show from John Abraham’s movie Satyamev Jayate. I have seen such movies in the early eighties, and the hall would erupt in claps and be whistling at the fight sequence or dialogues. So there is someone who is slowly but surely burning the corrupt policemen in Mumbai.… Read More: Satyamev Jayate; Movie review. Honestly baseless. »
HOW WELL DO YOU KNOW YOURSELF? Self-knowledge is desirable. However, like perfection, it is tough to achieve. It is a ‘work-in-process’. Hence we need to Rediscover, Realign and Reconnect with our inner self to raise our self-awareness. Our biases due to our experience and choices that have shaped our behaviour and attitude are one of the… Read More: Rediscover Yourself’ The most selfish workshop ever. »
THE START of TIRANAG STORY. 2004, I resigned from Mudra and was all set to join Dainik Bhaskar at Mumbai. It was during that period a few of us decided to take an all-male trip to Naukuchital, Nainital. All of us were from Mudra; Arun Mahajan, Ajmer Singh, Maan Saab, Manoj Papneja and me. It… Read More: I regret not hoisting TIRANGA that year. »
The Advertising Club calendar added D-Code, the digital review to its two existing properties Media Review and Creative Review in its annual schedule of events. It may be a late addition. However, the new format Ad Club adapted for D-Code was worth the wait. WE ARE GETTING THERE In the last two years, one must… Read More: D-Code, the digital review, format is the winner. »
I remember the moment on Guru Purnima. It was late at night. I was returning from the IAA Leadership Awards. I had just popped in another chewing gum when I opened the winner envelope I have been holding tight. The 23rd winner. At IAA Leadership Awards last Friday, fourteen leaders were identified across categories and… Read More: Guru Purnima, I learnt what I must not do. »
Hyundai, celebration, When you just see a story unfolding before you. Thank you, Whatsapp. Otherwise, I would have missed seeing this beautiful, touching advertisement from Hyundai 20 year celebration in India. It ’s served on WhatsApp with a cleverly planted introduction that remained unchanged by the lazy forwarders. ‘Almost every advertisement depends upon half-nude females… Read More: Best advertisements are unlike an Advertisement »
MALISHKA Mumbai Khadyaat, the cry-anthem of Aamchi Mumbai. It is no surprise that Malishka has done it again for Aamchi Mumbai Last time she did the song ‘Mumbai Tula BMC War Bharosa Nahi ka’ (Don’t you believe in BMC). We appreciated her song more than the efforts. This time she has done a song on… Read More: How many songs must Malishka Sing for Mumbai? »
Celebrate Imperfection. Don’t rush after the illusion called PERFECTION. Better celebrate imperfection in life. It is not a new thought. Many great thinkers, gurus and leaders have articulated it. We humans express a spectrum of endless emotions, experiences and expectations. We also evaluate them against individual parameters that keep getting redefined. We exist because imperfection exists.… Read More: Let us learn to celebrate imperfection in life. »
Wagh Bakri a bit Lukewarm The latest Wagh BakriDVC by Scarecrow M&CSaatchi takes the theme ‘Rishton Ki Garmahat’ to next level with ‘Rishton Ka HI FEVER’. It introduces a granny who uses Tea to settle an argument. She makes a point. Is The Insight Laboured To Justify Brand Continuity? The insight has been simplified to… Read More: Wagh Bakri Chai lacks earlier warmth »
