IDEO is a respected design & innovation firm. Tom Kelly, the author of The Art of Innovation, is a partner at IDEO. In the book’ The Art of Innovation’, he takes you on a roller coaster ride of innovative thinking and experimentation. He shares the strategies and the recipe for successful innovation. “Out there in… Read More: ‘THE ART OF INNOVATION’ by Tom Kelly. Book Review »
The thirteenth edition of Goafest and the 50th Abby is all set for April 5-7, 2018 at Grand Hyatt, Goa. It will be my thirteenth consecutive Goafest. I am one of the few people who has attended every edition.There is a story that needs the final chapters and I am not letting it rest. Goafest… Read More: All set for GOAFEST 2018 but few things still missing. »
‘A Century is not Enough – is not my autobiography’ says Sourav Ganguly, the former Indian Cricket captain. Once, you read the book; you know Dada is holding back a lot of punches. The fans will have to wait. “It is your inner voice that has to eventually prompt you to set the desperation aside… Read More: ‘A Century Is Not Enough’ Sourav Ganguly »
Who should define how news is served? In fact, you the viewer only should decide what you watch! You anyway do that with the click of the remote. But, what if all channels in a genre (In this case News) were beaming the same content! The option still exists to close the Idiot Box… Read More: Who should define how news is served. »
Should advertising ONLY show what is socially acceptable? I know, I could get trolled for my point of view and reminded of my commitment towards society. I will be chastised for lowering expectations from brands and the advertising fraternity – including clients, media and the creative teams. I appreciate brands with a more significant vision.… Read More: Don’t strangulate advertising with socially expectations. »
You cannot fault Anushka Sharma and ‘Clean Slate films for not taking the risk. NH10 (2015), Phillauri (2017) and now Pari (2018) are all interesting subjects. All of them have Anushka Sharma in the pivotal role. She is a brilliant actress, and no one can crib about home production bias. Meanwhile, Indian audience in-spite of… Read More: PARI: Interesting love story in a horror film. »
What have you earned in life? I start with the most obvious question we have been asked. It has always led to comparisons. In the end, we have looked down a few, and at times been jealous of other’s success. We have never missed the contextual financial comparison. I submit we are mostly using inherently… Read More: Have you earned enough in life? »
KFC Said sorry to its customers in the UK with a Press Advertisement. I am not a KFC fan. I only buy their Crispy Chicken Pakoda when kids in the family force me. However, I love DHL and its service. So, when I see KFC ‘chicken shortage’ fiasco in the UK entirely blamed on DHL, do I start… Read More: When Brands like KFC say Sorry… »
‘My Gita’ by Devdutt Pattanaik does not demystify GITA for a common person. It places his interpretation and understanding of multilayered discourse by Lord Krisha. It has taken me a long time to complete it. It is a tough book to follow, and you have to go slow digesting every framework presented in it, thus… Read More: ‘MY GITA’ by Devdutt Pattanaik- Book Review »
How Pepsi and Coke celebrate Diversity or collectivism This Superbowl, the two cola giants; Pepsi’s Generation and Coke’s diversity communication remained tethered to their DNA and polarised interpretation of audience. “When all’s said and done, all roads lead to the same end. So it’s not so much which road you take, as to how you… Read More: Coke’s Diversity Vs Pepsi’s collectivism. »
