You cannot fault Anushka Sharma and ‘Clean Slate films for not taking the risk. NH10 (2015), Phillauri (2017) and now Pari (2018) are all interesting subjects. All of them have Anushka Sharma in the pivotal role. She is a brilliant actress, and no one can crib about home production bias. Meanwhile, Indian audience in-spite of… Read More: PARI: Interesting love story in a horror film. »
What have you earned in life? I start with the most obvious question we have been asked. It has always led to comparisons. In the end, we have looked down a few, and at times been jealous of other’s success. We have never missed the contextual financial comparison. I submit we are mostly using inherently… Read More: Have you earned enough in life? »
KFC Said sorry to its customers in the UK with a Press Advertisement. I am not a KFC fan. I only buy their Crispy Chicken Pakoda when kids in the family force me. However, I love DHL and its service. So, when I see KFC ‘chicken shortage’ fiasco in the UK entirely blamed on DHL, do I start… Read More: When Brands like KFC say Sorry… »
‘My Gita’ by Devdutt Pattanaik does not demystify GITA for a common person. It places his interpretation and understanding of multilayered discourse by Lord Krisha. It has taken me a long time to complete it. It is a tough book to follow, and you have to go slow digesting every framework presented in it, thus… Read More: ‘MY GITA’ by Devdutt Pattanaik- Book Review »
How Pepsi and Coke celebrate Diversity or collectivism This Superbowl, the two cola giants; Pepsi’s Generation and Coke’s diversity communication remained tethered to their DNA and polarised interpretation of audience. “When all’s said and done, all roads lead to the same end. So it’s not so much which road you take, as to how you… Read More: Coke’s Diversity Vs Pepsi’s collectivism. »
I watched Padmaavat ( Padmaavati) by Sanjay Leela Bhansali towards its 3rd week of release. By that time both the euphoria and the resistance to the movie was waning. Another few days and it would have been a thing of past with no regrets. However, as I have been writing about the film and my… Read More: PADMAAVAT is an experience worth having »
PADMAN- a story worth watching If there is an award for making movies with social intent and a message, R Balki will win it hands down with PADMAN. His earlier initiatives Cheeni-Kum, Ki & Ka, and PA have a similar framework. Now with the enlarged canvas of aspirations and confidence, he presents the real-life story… Read More: PADMAN IS HIGH ON INTENT LOW ON DELIVERY »
Can IPL follow SUPERBOWL? The kind of frenzy Super Bowl generates on social media on Indian timelines, it will be safe to presume that it is one of the most followed sporting events within the advertising-marketing fraternity in India. Everyone seems to experience, read and comment on the TVCs that the brands especially preview at the… Read More: Will IPL ever become Indian Superbowl? »
Wanting to live a Stress-Free Life. Life in Media, Advertising, Marketing, and Technology has always been stressful. In fact, stress is an integral part of it. Here are some hard truths to help you out from chakravyu of professional stress. You may agree, disagree, debate or discard them at your risk. However, some of you will… Read More: MAdTech professional’s guide to a stress-free life. »
It is a question of time before collective thinking helps Artificial Intelligence to spiral into true Alternate Intelligence. Uncontrolled it may give rise to new age Bhasmasura. Google, Facebook and other rich big data platform monitoring your digital impression are becoming too powerful. They know you and can predict your behaviour a lot better than… Read More: Collective guidelines to monitor Alternate Intelligence! »
