‘Annual Conclave’ in most organisations brings a smile to the faces. It is a not-promised but hinted reward for the last year performance. Or is it an investment into future performance. The jury is divided. Most take a middle path like many advertising campaigns and stick to ‘Investment in last year performers for next year… Read More »
If I was to believe the team on ‘11 Minutes’ – anti smoking AV, then much before the SIN TAX by the finance minister in the coming budget, there is a steep escalation in the minutes of your life you lose by smoking. Earlier estimates while I was growing up used to be 2 minutes… Read More »
It is 7th April 2016. Late in the night Final publisher Abby just got claimed You will need an extra drink or two You need to get sloshed tonight Maybe, you will find a shoulder to wet. Maybe, 2017 will be better Maybe, drinks will not hit you Maybe, they will hit you harder You… Read More »
The annual Pitch Madison Advertising Report is out and quite a few faces in media are smiling. It is a sunny forecast. Words people were waiting to hear. The euphoria is evident. The trust exists in the forecast. Like earlier PMARs, the industry is sure 2016 report will continue to accurate and directional. Then what… Read More »
I have been trying to book ‘Freedom 251’. It is a 3G phone with a 4-inch WVGA resolution display, features a 1.3 Ghz quad-core processor, 1GB RAM, 8GB total storage space and a 3.2 megapixel camera on the back. A 0.3 MP selfie camera and a 1450 mAh battery. And the price a Dinnasouras jaw… Read More »
AGK- Man with a Spine. An episode shared by CK GUNTUR. If you want to share an episode from your professional life do connect with me. It was 1992, I was 23 years old, working as a management trainee in a pharmaceutical company in Ahmedabad. But, I had that inane desire to work in the… Read More »
So, you are happy with your current job. You are doing so well. Everyone praises you. Is that making you complacent? Have you stopped looking at the future?Are you too secure in your current profile? The answers are best known to you. The answers will tell you where you are headed. May be the ‘T-junction’… Read More »
A G Krishnamurthy ( 28th April 1942- 5th February 2016) will be remembered for different reasons. The industry may just note him as the founder chairman of Mudra Communication, taking it to newer heights earlier only associated with MNC and network agencies. Or as a person who has the vision to start MICA. Or even… Read More »
I hope the answer is a resounding ‘Yes’. But hope means nothing. It is the result that counts. The experience of the first two years points in another direction. In 2014, Goafest added ‘Publisher and Broadcaster Abby’. I was one of the many winners in 2014 and part of the jury in 2015. Hence, this stupid-sounding… Read More »
Perfection is always work in progress. So, if someone tells you that SAALA KHADOOS ( Tamil version – IRUDHI SUTTRU) the R Madhavan’s latest film punching above its weight- could have been better- they are stating the obvious. If you look within the sports genre, suddenly India has been producing lot many and lot better… Read More »
